Programmatic Trends: Retail Down, Travel Up In Q1

Digital-marketing tech company IgnitionOne has released its Q1 2014 digital marketing report, highlighting the programmatic display marketplace in one section.

As one would expect, Q1 “saw a seasonal decrease in all programmatic display KPIs.”

In retail, for example, spend was down 14% quarter-over-quarter, while clicks (-29%) and impressions (-6%) were also down. This is consistent with retail trends, the report notes, as the vertical typically dips after a holiday-filled Q4.

Not every vertical saw a decrease, however. IgnitionOne found that the travel vertical saw quarter-over-quarter growth in Q1. The number of travel-related impressions traded programmatically increased an impressive 49% in Q1, while clicks jumped 25%. Travel marketers spent 3% more in Q1 2014 than in Q4 2013.

The report can be found here.



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