Real-Time Daily Editions for January 2015
Real-Time Daily - Friday, Jan. 30, 2015
Google AdX Leads RTB 'Trust Index' To Begin 2015
Mondelez Buys First Programmatic Super Bowl Ad
How To Win The Real-Time Super Bowl
Microsoft, numberFire Using Big Data To Predict The Super Bowl
Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
90% Of Marketers Think Personalization Is The Future
The Wrong Answer To The Final Question
AdTaxi Broadens Network With Tribune, Seattle Times Partnerships
It's Not 'Social'- It's 'Personal'
Ex-NBCU Exec Sapene Joins Nativo
ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
Mindgruve Taps Mike Hodges For President's Role
Asda Programmatic Publisher Plans Not A Threat
Google Publishes 3 Programmatic Resolutions
Real-Time Daily - Thursday, Jan. 29, 2015
Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
Rocket Fuel Opens Office In Brazil
Is Better Ad Performance The Phablet Dividend?
MediaMath Taps Buchalter, Lamb As Co-Presidents
It's Time For Time To Replace Meaningless Click-Throughs
Thinknear Partners With MoPub For Native Ads
The Real Reason Google Glass Failed
Google's Waze Real-Time Reporting App Criticized For Tracking Police
The Super Bowl Will Be Measure Of Facebook's Video Success
Facebook's New Sales Model Offers Conversion Lift
Marketers Must, and Will, Invest In Marketing, Data Expertise
Hulu: Viewability Focus Led To More Ad Spend
Asda Programmatic Publisher Plans Not A Threat
Real-Time Daily - Wednesday, Jan. 28, 2015
DoubleClick, Marin Named 'Leaders' In Cross-Channel Marketing
Fraud, Viewability Lead Ad Tech 'Trends To Watch'
Planning A Programmatic Practice: How-Tos
eXelate Launches Cloud-Based Platform For Cross-Device Marketers
Cross-Platform Addressability: Q&A With Benjamin Masse
Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
PubMatic, Bidtellect Team For Native Programmatic
Yahoo To Spin Off Alibaba Stake, Reports Earnings
Adaptive Media CEO Shareef Arrested
Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown
Digital Marketing New Hires Will Need Technical And Creative Skills
Real-Time Daily - Tuesday, Jan. 27, 2015
CEOs Not Seeing Big Picture On 'Big Data'
Three Asian Ad Tech Firms Merge As CtrlShift
Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
Chicago Tech Received $1.6B In Funding In 2014
Why Marketers Should Ditch Correlation (Even When It's Raining)
Forecast: Global Ad Spend Slows, Highest In Emerging Markets
Why More Connectivity Is Not Just More, But Different
Mediaocean Taps Juice Mobile For Programmatic Supply
Beaconing & the Internet of Everything
Adobe Report Suggests Media Buys More Effective On Certain Days Of The Week
Would You Want To Be A Media Agency CEO In 2015?
Conde Nast Launches 23 Stories For In-House Native Ads
Real-Time Daily - Monday, Jan. 26, 2015
Forbes Top 100 Most Promising Companies Includes Several From Ad Tech
Two-Thirds Of Mobile App Developers Sell Programmatically
Two On-Ramps To the Audience Buying Superhighway
Microsoft Acquires Open-Source Software Firm Revolution Analytics
What To Do If Your Target Audience Hates You
Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means
Top 7 Things Nobody Will Miss When The Internet Disappears
Unilever Launches Global Media Review
Xaxis To Focus On Private Marketplaces In 2015
AOL Ready To Drop Axe On Sales Staff
Real-Time Daily - Friday, Jan. 23, 2015
A LUMA-style Depiction Of TV As It Collides With Digital
Turn Adds New 'Deal ID' Partners For Mobile, Video
Data Management: Sticky Point Of The Marketing Cloud
Programmatic Video Coupled With TV Drives Best Results For Campaign
Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool
Persado Raises $21M For 'Marketing Language' Engine
Cxense Tech Lets 3D Interactive Images Run In Browsers
Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
What Does Your Location Say About You, Really?
Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
TubeMogul Eyes Display In 2015
Trade Bodies Come Together To Tackle Ad Fraud
Real-Time Daily - Thursday, Jan. 22, 2015
comScore's Inventory Packages Blend Programmatic, Direct
comScore Brings Pre-Bid Data To Programmatic Marketplace
AppNexus Adds 3 To Exec Team
Ad Exchange Smaato Launches Mobile Ad Server
PubMatic Unveils API For Private Marketplaces, 'Programmatic Direct'
What The Shakeup Of Content Engines & Rise of Programmatic Mean For Publishers
What Does Your Location Say About You, Really?
2015 Will See The Rise Of Dark Social
Real-Time Daily - Wednesday, Jan. 21, 2015
'Tech Stacks' Comprised Of An Ad Tech Dozen
IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
Programmatic Data Doctors To Watch In 2015
Programmatic Platform Choozle Raises $4.1M In Series A Round
Closing The Gap Between Targeting And Performance
MediaMath Taps Integral For Media Measurement
The Future of Campaign Management Software ISN'T Campaign Management Software
Buckman Joins OpenX As EMEA Managing Director
Digital Up, TV Dips In Q4 Media Spend
Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Five Things That Must Happen To Make Native Mainstream
Real-Time Daily - Tuesday, Jan. 20, 2015
Asia Charging International Mobile Programmatic Surge
Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Taykey Raises $15M, Rolls Out 'Trend-Based' Marketing Platform
Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
MediaMath Opens Office In Spain, Names Garcia Country Manager
BrightRoll Streamlines Analytics Reporting
Publishers As Matchmakers
Mobile 'Moments' Demand A Different Metric
People Like Technology, But Privacy Concerns Are Widespread
The Real Importance Of Local Cable Advertising
Real-Time Daily - Monday, Jan. 19, 2015
Another Telco Gets Its Hands On Ad Tech
Yahoo's Mayer Names New Ad Product Team Leader To Revive Offerings
Turn Stops Using 'Zombie Cookies' For Ad Targeting
MediaVest Promotes Three To Executive Leadership Team
Remnant Is Dead -- Long Live Remnant!
Digital Technology Is Ruining Childhood
Think Social's Over-Hyped? Don't Worry, It Isn't Just You -- And The Data Can Prove It
Seahawks And Patriots: Microsoft Bing Predicts Bittersweet Victory
Getting Sold On Twitter Selling
NBC To Release Daily Digital Video Estimates Of TV Shows
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