Real-Time Daily Editions for January 2015
- Real-Time Daily - Friday, Jan. 30, 2015
- Google AdX Leads RTB 'Trust Index' To Begin 2015
- Mondelez Buys First Programmatic Super Bowl Ad
- How To Win The Real-Time Super Bowl
- Microsoft, numberFire Using Big Data To Predict The Super Bowl
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
- 90% Of Marketers Think Personalization Is The Future
- The Wrong Answer To The Final Question
- AdTaxi Broadens Network With Tribune, Seattle Times Partnerships
- It's Not 'Social'- It's 'Personal'
- Ex-NBCU Exec Sapene Joins Nativo
- ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
- Mindgruve Taps Mike Hodges For President's Role
- Asda Programmatic Publisher Plans Not A Threat
- Google Publishes 3 Programmatic Resolutions
- Real-Time Daily - Thursday, Jan. 29, 2015
- Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
- Rocket Fuel Opens Office In Brazil
- Is Better Ad Performance The Phablet Dividend?
- MediaMath Taps Buchalter, Lamb As Co-Presidents
- It's Time For Time To Replace Meaningless Click-Throughs
- Thinknear Partners With MoPub For Native Ads
- The Real Reason Google Glass Failed
- Google's Waze Real-Time Reporting App Criticized For Tracking Police
- The Super Bowl Will Be Measure Of Facebook's Video Success
- Facebook's New Sales Model Offers Conversion Lift
- Marketers Must, and Will, Invest In Marketing, Data Expertise
- Hulu: Viewability Focus Led To More Ad Spend
- Asda Programmatic Publisher Plans Not A Threat
- Real-Time Daily - Wednesday, Jan. 28, 2015
- DoubleClick, Marin Named 'Leaders' In Cross-Channel Marketing
- Fraud, Viewability Lead Ad Tech 'Trends To Watch'
- Planning A Programmatic Practice: How-Tos
- eXelate Launches Cloud-Based Platform For Cross-Device Marketers
- Cross-Platform Addressability: Q&A With Benjamin Masse
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
- PubMatic, Bidtellect Team For Native Programmatic
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
- Adaptive Media CEO Shareef Arrested
- Super Bowl XLIX: 3 Tips To Score A Cross-Screen Creative Touchdown
- Digital Marketing New Hires Will Need Technical And Creative Skills
- Real-Time Daily - Tuesday, Jan. 27, 2015
- CEOs Not Seeing Big Picture On 'Big Data'
- Three Asian Ad Tech Firms Merge As CtrlShift
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
- Chicago Tech Received $1.6B In Funding In 2014
- Why Marketers Should Ditch Correlation (Even When It's Raining)
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
- Why More Connectivity Is Not Just More, But Different
- Mediaocean Taps Juice Mobile For Programmatic Supply
- Beaconing & the Internet of Everything
- Adobe Report Suggests Media Buys More Effective On Certain Days Of The Week
- Would You Want To Be A Media Agency CEO In 2015?
- Conde Nast Launches 23 Stories For In-House Native Ads
- Real-Time Daily - Monday, Jan. 26, 2015
- Forbes Top 100 Most Promising Companies Includes Several From Ad Tech
- Two-Thirds Of Mobile App Developers Sell Programmatically
- Two On-Ramps To the Audience Buying Superhighway
- Microsoft Acquires Open-Source Software Firm Revolution Analytics
- What To Do If Your Target Audience Hates You
- Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means
- Top 7 Things Nobody Will Miss When The Internet Disappears
- Unilever Launches Global Media Review
- Xaxis To Focus On Private Marketplaces In 2015
- AOL Ready To Drop Axe On Sales Staff
- Real-Time Daily - Friday, Jan. 23, 2015
- A LUMA-style Depiction Of TV As It Collides With Digital
- Turn Adds New 'Deal ID' Partners For Mobile, Video
- Data Management: Sticky Point Of The Marketing Cloud
- Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
- Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool
- Persado Raises $21M For 'Marketing Language' Engine
- Cxense Tech Lets 3D Interactive Images Run In Browsers
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
- What Does Your Location Say About You, Really?
- Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
- TubeMogul Eyes Display In 2015
- Trade Bodies Come Together To Tackle Ad Fraud
- Real-Time Daily - Thursday, Jan. 22, 2015
- comScore's Inventory Packages Blend Programmatic, Direct
- comScore Brings Pre-Bid Data To Programmatic Marketplace
- AppNexus Adds 3 To Exec Team
- Ad Exchange Smaato Launches Mobile Ad Server
- PubMatic Unveils API For Private Marketplaces, 'Programmatic Direct'
- What The Shakeup Of Content Engines & Rise of Programmatic Mean For Publishers
- What Does Your Location Say About You, Really?
- 2015 Will See The Rise Of Dark Social
- Real-Time Daily - Wednesday, Jan. 21, 2015
- 'Tech Stacks' Comprised Of An Ad Tech Dozen
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
- Programmatic Data Doctors To Watch In 2015
- Programmatic Platform Choozle Raises $4.1M In Series A Round
- Closing The Gap Between Targeting And Performance
- MediaMath Taps Integral For Media Measurement
- The Future of Campaign Management Software ISN'T Campaign Management Software
- Buckman Joins OpenX As EMEA Managing Director
- Digital Up, TV Dips In Q4 Media Spend
- Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
- Five Things That Must Happen To Make Native Mainstream
- Real-Time Daily - Tuesday, Jan. 20, 2015
- Asia Charging International Mobile Programmatic Surge
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
- Taykey Raises $15M, Rolls Out 'Trend-Based' Marketing Platform
- Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
- MediaMath Opens Office In Spain, Names Garcia Country Manager
- BrightRoll Streamlines Analytics Reporting
- Publishers As Matchmakers
- Mobile 'Moments' Demand A Different Metric
- People Like Technology, But Privacy Concerns Are Widespread
- The Real Importance Of Local Cable Advertising
- Real-Time Daily - Monday, Jan. 19, 2015
- Another Telco Gets Its Hands On Ad Tech
- Yahoo's Mayer Names New Ad Product Team Leader To Revive Offerings
- Turn Stops Using 'Zombie Cookies' For Ad Targeting
- MediaVest Promotes Three To Executive Leadership Team
- Remnant Is Dead -- Long Live Remnant!
- Digital Technology Is Ruining Childhood
- Think Social's Over-Hyped? Don't Worry, It Isn't Just You -- And The Data Can Prove It
- Seahawks And Patriots: Microsoft Bing Predicts Bittersweet Victory
- Getting Sold On Twitter Selling
- NBC To Release Daily Digital Video Estimates Of TV Shows
