Real-Time Daily Editions for April 2016
- Real-Time Daily - Friday, April 29, 2016
- New Service In Beta Seeks To Track And Measure Ad Blocking
- AppNexus Bulks Up On The Buy Side
- Cardlytics' New Syndicated Audiences Solution Is No 'Spray And Pray,' Says CMO
- Programmatic Is Dead, Long Live The Programmable Age
- SITO Mobile Extends Walk-In Solution To Canada With Cieslok Media
- Facebook Ad Stack Remains In Flux As More Cuts Come To LiveRail
- Google Tests Feature That Allows Media Companies, Marketers Publish Directly To Search Results
- Why Booming Ad Tech M&A Is Bad News For IPOs
- AppNexus Names AJ Kintner To Sales Post Ahead Of A New Buy-Side Offering
- Data-Driven Oracle Updates Marketing Cloud
- How Ad Fraud, Ad Blocking And Viewability Are Interrelated
- Real-Time Daily - Thursday, April 28, 2016
- How Do The TV Guys Think About Programmatic?
- Flashtalking Taps New SVP U.S. Client Operations And VP Platform Operations
- Facebook Is Growing Revenue Faster Than Users
- Students At Canadian College Learn The Ins And Outs of Programmatic With Centro
- Marissa vs. Tim: Does Verizon's Interest in Yahoo All Come Down to an Old Google Standoff?
- Facebook Says It Racked Up 60 Million Users In The Last 3 Months
- Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
- What Do Time Inc. And Its Viant Have To Tell Us?
- Real-Time Daily - Wednesday, April 27, 2016
- GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
- BPA Responds To Call To Track Ad-Blocking Data
- Are Young Companies Ready For Programmatic?
- Nest And MGM Resorts Lean In On Analytics
- Beyond Blocking: Building Better Creative
- When Martech Eats Adtech: The Next 3-5 Years
- P&G Finds More Room To Improve Ad Agency Costs
- The Future Of The Internet Is At Stake With Next-Generation Ad Blocking
- Shine to IAB: Focus on the True "Bad Actors"
- Using Data In Predictive Analytics Helps B2Bs Throughout The Funnel
- Marketing Technology Industry Sees Growing Consolidation
- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
- 3 Lessons Facebook Can Teach Ad-Tech Industry
- Ad-Blocking Forces Marketers To Understand What's Really Valuable
- Real-Time Daily - Tuesday, April 26, 2016
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
- Non-Human Traffic Is Down, Viewability Is Up In Q1 2016
- Programmatic Increases Cost, But Produces Better-Performing Ads
- OpenX Reports 300% Increase In Header Bidding In Q1 2016
- PushSpring Adds MediaMath As Data Destination Partner
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan
- From Spots & Dots To Bots: How Silicon Valley Is Taking The Friction Out Of Madison Avenue
- GroupM Connect: WPP's Response To Mainstreaming Programmatic
- Bloomberg Sees Cross-Platform Deals Constrained By Agency Buying Process
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
- Real-Time Daily - Monday, April 25, 2016
- Independent Third Party Is Needed To Track Ad Blocking Data And Patterns
- Criteo Picks Integral Ad Science For Brand Safety
- GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
- YouTube Faces Challenges In Quest For TV Ad Dollars
- Mobile Ad Blocking's Real, But New Data Suggests It May Not Matter
- Winning Over The Ad Blockers
- 5 Standout Startups From Tech Day
- Un-Named, Un-Staffed, Newly-Launched Holding Company Aims to Take on WPP, Omnicom and Publicis
- Real-Time Daily - Friday, April 22, 2016
- Screen-Savvy, Dedicated E-Sports Enthusiasts Offer Untapped Marketing Challenge
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
- Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
- Google Expands AMP To Google News
- Former Mozilla VP Darren Herman Starting His Own Holding Co.
- Keeping Up With Privacy Concerns In Online Advertising
- Q1 Ad Tech M&A Deals Added Up To $2.4 Billion
- Digital Ad Revenue Rose 20% in 2015
- How To Reduce Non-Human Traffic Rates From 10% To 2% In Programmatic
- Xavis Names Harry Harcus UK MD
- Real-Time Daily - Thursday, April 21, 2016
- Facebook's Move To Improve Transparency
- Google Wants In On The Linear And Addressable TV Market
- Republican Ad Agency Gears Up For Elections With Rocket Fuel
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
- PulsePoint Officially Launches Header Bidding Product, Touts Average CPM Increases Of 147%
- Researcher Revises Worldwide Ad Spending Growth Downward
- AppNexus Sees MRC Accreditation As Move Toward Viewability-Based Future
- YouTube Study Says It Delivers Better ROI Than TV
- Taboola's Full Page Personalization Tool Offers Customized On-Site Experience
- Verizon Patent Deals With Facial Recognition For Ad Targeting
- 20% To 50% Of Media Spend Wasted In Siloed Planning Methods
- A Guide To Counter Ad-Blocking Tech
- Media DIY: Honest Assessment Before Taking The Plunge
- Ghostery Wants To Bring Ad-Blocking Technology To Broadband Providers
- Real-Time Advertising Helps Candidates Deal With Election Unpredictability
- Real-Time Daily - Wednesday, April 20, 2016
- Compensation Choice: A Better Way To Stop Ad Blocking
- Facebook Partners With Integral Ad Science, Nielsen And comScore On Viewability
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
- Teads Opens Video Ad Ops to Canada
- Yahoo Search Business Takes A Beating, Mobile And Display Bright Spot
- Yahoo's Digital Ad Revenue Takes A Tumble
- In Q1, Omnicom's Accuen Adds $25M In New Revenue
- Standards, Measurement Top Challenges For New Ad-Tech Stack
- Marketing Technology Evolves U.S. Media Buyers' Approach
- Ad Blocking Is Gaining Ground In The U.K.
- Google's Latest Move Is Validation For Header-Bidding Direction
- Ad Blockers Prevent Sites From Working Properly, Study Finds
- Ad Tech Doesn't Get Schmoozed
- Ad Blockers Don't Just Block Ads, They Break The Internet
- Forget Privacy Concerns -- Block The Blockers And They'll Soon Come Back
- Real-Time Daily - Tuesday, April 19, 2016
- History Shows That Walls Have A Way Of Coming Down
- Apester Closes $17M Series A Round
- Lotame Looks To Local TV For Data
- Unruly Ad Inventory Available Via The Trade Desk
- MediaMath Launches Marketing Institute In APAC
- DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising
- Data Management Platforms Growing More Important In China
- Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
- Citing Tech And Consumer Changes, Dentsu Centralizes Digital, Forms New Unit
- Verizon Leading Yahoo Bidder Pool
- Real-Time Daily - Monday, April 18, 2016
- The Key To Audience-Based Metrics: Testing, Testing And More Testing
- Advertisers Need Help With Programmatic
- Consumer Awareness Of Blockers Reaches Critical Mass, 42% Would Pay
- Is An RTB Supply Crisis Looming?
- The Weather Company Gets A New Head of Data Science for Ad Products
- When Will Programmatic Mobile Native Take Off?
- TV Ad Spending Shows Signs Of Strength
- The Future Of Media Agencies In Today's Programmatic World
- Hearst Eyes The Future, Bets Big On Programmatic Native And Data
- Does UK Lead In Programmatic And Unviewable Connected Ads?
