Real-Time Daily Editions for July 2016
- Real-Time Daily - Friday, July 29, 2016
- Is Mobile Programmatic Poised To Take Off In APAC?
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
- Attention, Guaranteed: Pandora Partners With Moat On Viewability Solution
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
- Google Taps A.I. To Help You Bid For Digital Ads
- BPA Worldwide Certifies Exelate's B2BX Audience Data
- Here's What Marketers Should Note From Google's Second-Quarter Earnings
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
- Real-Time Daily - Thursday, July 28, 2016
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
- Tremor Video Names New VP, Programmatic Demand Partnerships
- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
- Ad-Tech And Publisher Consultancy Adds Two Executives
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
- Dear Verizon: It's Time To Kill, Consolidate & Reinvent
- Verizon+Yahoo: What Advertisers Should Know
- Can Verizon Unlock Yahoo's 'Hidden Value'?
- Spotify Targets Your Bathing Habits
- Real-Time Daily - Wednesday, July 27, 2016
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
- Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
- How To Convince Consumers To Disable Ad Blockers
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
- Succesful Senior Marketers Must Understand Marketing Tech
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
- Only 9% Of Ads Viewed For Longer Than A Second
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
- Ubimo Partners With Cuebiq For Real-Time Location Intelligence
- Real-Time Daily - Tuesday, July 26, 2016
- Cost Per Viewable Person Is The Metric That Matters
- Verizon, Yahoo Could Reshape The Advertising Industry
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
- Putting The Brakes On Bad Data
- Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
- How Programmatic Audio Will Change The Game For Spotify
- Verizon's Acquisition Of Yahoo Shows Need For Broadband Privacy Rules, Advocates Say
- Taboola Acquires Native Video Firm ConvertMedia
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
- VertaMedia Appoints Ian NewFeld Head Of North American Sales
- Varick Media Taps Gabriel Dunlop As Canada Territory Director
- TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry
- John Montgomery Promoted To EVP Brand Safety, GroupM Global
- Real-Time Daily - Monday, July 25, 2016
- Watson To Change The Way IBM Buys Programmatic Ads
- Verizon Still Ad Laggard to Google, Facebook After Yahoo Deal
- As TV Market Rebounds, Programmatic Takes A Back Seat
- Bot influencers Are The Programmatic Future Of Conventional Advertising
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
- Real-Time Daily - Friday, July 22, 2016
- Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
- AOL Quietly Invests $500 Million In Programmatic TV Advertising
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
- Real-Time Daily - Thursday, July 21, 2016
- Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
- Marketers' Biggest Challenge Is Quantifying ROI
- Why You Should Be Conducting Inventory Analyses
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017
- The Ad-Tech Tax
- AerServ Teams With The Media Trust To Detect Malware
- Google's Demographic Squeeze Play
- Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
- Rocket Fuel Names Rick Song Chief Revenue Officer
- Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG Registration
- Spotify Launches Programmatic Audio Ad Buying Globally
- Matt Spiegel Of MediaLink: The Ad Automation And Programmatic Confidantes
- Real-Time Daily - Wednesday, July 20, 2016
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
- Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
- TruSignal Announces Release Of TruAudience Platform
- Spotify Taps Rubicon Project to Automate Audio Inventory
- Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG Registration
- A Closer Look At The State Of Predictive Analytics
- Clypd Delivers New Private Marketplace Sales Tools
- ClickDealer And MobAir Launch Global Digital Marketing Group
- Univision's Programmatic Unit Makes New Hires
- Real-Time Daily - Tuesday, July 19, 2016
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
- Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
- Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
- Improvements Needed To Halt Mobile Ad Blocking In The U.K.
- DoubleVerify Launches Media Authentication Tools
- Simulmedia Taps Spengler As President-CRO
- Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust?
- Real-Time Daily - Monday, July 18, 2016
- Is The Rocket Ship Leaking Fuel?
- Are You Using All Your First-Party Data?
- AT&T Could Be A Sleeping Ad Giant
- What's Programmatic TV's Acceptance Level In Agencies?
- Podcasting Has An Ad Skipping Problem, Too
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
- ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
