Real-Time Daily Editions for July 2016
Real-Time Daily - Friday, July 29, 2016
Is Mobile Programmatic Poised To Take Off In APAC?
Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Attention, Guaranteed: Pandora Partners With Moat On Viewability Solution
Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Google Taps A.I. To Help You Bid For Digital Ads
BPA Worldwide Certifies Exelate's B2BX Audience Data
Here's What Marketers Should Note From Google's Second-Quarter Earnings
Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Real-Time Daily - Thursday, July 28, 2016
Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
Tremor Video Names New VP, Programmatic Demand Partnerships
Advertisers Can Now Buy Programmatic Ads To Target Kids Online
Ad-Tech And Publisher Consultancy Adds Two Executives
5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Dear Verizon: It's Time To Kill, Consolidate & Reinvent
Verizon+Yahoo: What Advertisers Should Know
Can Verizon Unlock Yahoo's 'Hidden Value'?
Spotify Targets Your Bathing Habits
Real-Time Daily - Wednesday, July 27, 2016
What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
How To Convince Consumers To Disable Ad Blockers
SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Succesful Senior Marketers Must Understand Marketing Tech
PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Only 9% Of Ads Viewed For Longer Than A Second
GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
Ubimo Partners With Cuebiq For Real-Time Location Intelligence
Real-Time Daily - Tuesday, July 26, 2016
Cost Per Viewable Person Is The Metric That Matters
Verizon, Yahoo Could Reshape The Advertising Industry
6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Putting The Brakes On Bad Data
Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
How Programmatic Audio Will Change The Game For Spotify
Verizon's Acquisition Of Yahoo Shows Need For Broadband Privacy Rules, Advocates Say
Taboola Acquires Native Video Firm ConvertMedia
YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
VertaMedia Appoints Ian NewFeld Head Of North American Sales
Varick Media Taps Gabriel Dunlop As Canada Territory Director
TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry
John Montgomery Promoted To EVP Brand Safety, GroupM Global
Real-Time Daily - Monday, July 25, 2016
Watson To Change The Way IBM Buys Programmatic Ads
Verizon Still Ad Laggard to Google, Facebook After Yahoo Deal
As TV Market Rebounds, Programmatic Takes A Back Seat
Bot influencers Are The Programmatic Future Of Conventional Advertising
Verizon To Acquire Yahoo Core Assets For $4.8 Billion
Real-Time Daily - Friday, July 22, 2016
Why I Don't Use An Blocker -- And Why I Wouldn't Mind Trying One
Teads Advertising Suite Now Serves 360-Degree Outstream Video
AOL Quietly Invests $500 Million In Programmatic TV Advertising
Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Real-Time Daily - Thursday, July 21, 2016
Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
Marketers' Biggest Challenge Is Quantifying ROI
Why You Should Be Conducting Inventory Analyses
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
The Ad-Tech Tax
AerServ Teams With The Media Trust To Detect Malware
Google's Demographic Squeeze Play
Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets
Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Rocket Fuel Names Rick Song Chief Revenue Officer
Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG Registration
Spotify Launches Programmatic Audio Ad Buying Globally
Matt Spiegel Of MediaLink: The Ad Automation And Programmatic Confidantes
Real-Time Daily - Wednesday, July 20, 2016
Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent Impressions
Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
TruSignal Announces Release Of TruAudience Platform
Spotify Taps Rubicon Project to Automate Audio Inventory
Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG Registration
A Closer Look At The State Of Predictive Analytics
Clypd Delivers New Private Marketplace Sales Tools
ClickDealer And MobAir Launch Global Digital Marketing Group
Univision's Programmatic Unit Makes New Hires
Real-Time Daily - Tuesday, July 19, 2016
Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
Improvements Needed To Halt Mobile Ad Blocking In The U.K.
DoubleVerify Launches Media Authentication Tools
Simulmedia Taps Spengler As President-CRO
Are Transparency Audits The Panacea To Restore Advertiser And Agency Trust?
Real-Time Daily - Monday, July 18, 2016
Is The Rocket Ship Leaking Fuel?
Are You Using All Your First-Party Data?
AT&T Could Be A Sleeping Ad Giant
What's Programmatic TV's Acceptance Level In Agencies?
Podcasting Has An Ad Skipping Problem, Too
Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
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