Search & Performance Marketing Daily Editions for April 2014
- Search & Performance Marketing Daily - Wednesday, April 30, 2014
- Broadcast TV King El Pollo Loco Crowdsources Slogan On Social, Ignores Search
- It's Time: Search, Advertising Agencies Must Bend
- Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders
- Twitter Expected To Deliver Strong Operating Results, Digital Ads Modest
- Fast-Growing Moe's Moves Into National TV
- Google Gives Thumbs Up To IBM Chips
- Google Buys Patents From Foxconn
- Local Search: Tips For Driving Buyers To Businesses
- Forecast: Ad Revs Up 6% To $168B This Year
- "Sign in with Google" Button Could Be Death Knell For Google+
- What The Modern Shopper Looks Like
- Search & Performance Marketing Daily - Tuesday, April 29, 2014
- A Lesson In Calculating Lifetime Customer Value For Digital
- DHS Warns Against Vulnerability In IE; Marketers Don't Expect It To Affect Search
- Local Search: Tips For Driving Buyers To Businesses
- Target Taps Facebook, Embraces Mobile And Search
- Targeting, Discrimination And Envy
- Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
- Two-Thirds Of Content Sharing Still On Desktop
- Score One For comScore, Signs Yahoo For Global Ad Measurement
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
- Yahoo Unveils Original Comedies, Live Nation Deal
- Safari Users Urge Appeals Court To Rebuff Google, Vibrant Media, WPP
- CBS, CW To Share Research For Upfront
- Square Adds Mobile Pickup, Features To Bolster Payments Service
- Google Gives Thumbs Up To IBM Chips
- Google Buys Patents From Foxconn
- Search & Performance Marketing Daily - Monday, April 28, 2014
- 360i Builds Tool To Reverse-Engineer Search Quality Score
- SEMPO Builds Global Presence To Identify Trends, Solve Challenges
- Updates To SEO
- Local SEO Budgets To Rise By 2018, Paid Search Falls
- Can Mobile, Video Save The Dying Banner?
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
- In-Store Assistance? Shoppers Take Mobile over Salespeople
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
- Where Did I First Hear The News? Guess What? It May Not Have Been On Twitter
- PCH Launches TV Campaign, Ups Site Traffic
- The Future Of Marketing Data
- Microsoft and Xbox Get Ready For NewFronts: Make No Small Plans
- Video Propels Mobile Ads For Entertainment Industry
- Pinterest Unveils Guided Search
- Mobile, Social Driving 36% Of In-Store Sales
- DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
- Local Media Ads Expected To Pass $158B By 2018
- Wearable Technology May Extend to Commerce
- Search & Performance Marketing Daily - Friday, April 25, 2014
- 25 Google Tactics To Build A Better Mobile Web Site
- Pinterest Debuts Guided Search In Apps
- Bentley Searches London For New Media Agency
- Mobile Measurement Tops Media Pros' Focus
- Researchers Invent Tool For Scented Emails
- Google Loses Google+ Head
- Google Giving Up On Google+?
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
- Rivalries Emerge, Submerge In Media Measurement: Within Industry And The Household
- Biculturals Dominate U.S. Hispanic Population
- Wearables Heating Up As Facebook, Apple And Nike Get In On The Next Big Marketing Craze
- Yahoo & AOL's New DMARC Policies Make It Harder to Get Emails Delivered
- Facebook Makes Moves In Mobile Location
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
- Search & Performance Marketing Daily - Thursday, April 24, 2014
- Persuading Searchers With Color
- Connectivity Closes $6.35M Funding, Helps Businesses Monitor Social Media
- The Power Of Meta
- Fairmont Hotel Concierge Equipped With Google Glass
- AKQA Watch Dogs Campaign Simulates Digital Footprint
- Mobile Shopping & the Growth of Power Users
- Russia Wants Search Engine, Social Network Data To Stay On Russian Soil
- Heartbleed Bug Prompts Tech Giants To Donate $3.6 Million To Support Open-Source Projects
- Android Closing The Revenue Gap With iOS
- Tech Influencers Turn On Google Glass
- Researchers Invent Tool For Scented Emails
- Mobile Video Offer Ads Get Most Clicks
- Video Call-To-Action: How To Make It Count
- Bentley Searches London For New Media Agency
- Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers
- A Glass More Full
- Sightly Goes Local With New Video Ad Platform
- MediaMath Acquires Cookie-less Targeting Company Tactads
- DataXu Gets Creative, Acquires JasperLabs
- AOL Debuts App Download Ad Format
- LinkedIn Names Certified Partners For Sponsored Updates, Content Marketing
- Mobile Addiction: When Content Is An Itch
- GE's 'Spring Break It' Videos Scream Disappointment
- How To Market An App To A Teenager
- Search & Performance Marketing Daily - Wednesday, April 23, 2014
- British Airways Names Forward3D Global Paid-Search Agency
- How To Rank Above 25 In Search Queries
- Sony Taps Social Behavior To Find Influencers
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
- Mobile Shopping Technologies & the Challenge of Consumer Adoption
- The Most Inspiring Subject Lines
- Xaxis Syncs Mobile Ads With Broadcast TV
- Android Closing The Revenue Gap With iOS
- The Rise of Private Marketplaces In Digital Video Advertising
- Tech Influencers Turn On Google Glass
- Audience Measurement Firm Quantcast Taps Harper For London Office
- The Justice Department Has Defended Email Searches
- College Kids Cool On Tablets, Still Annoyed By Mobile Ads
- Google Street View Gets Time-Lapse Photography
- Vevo Boasts Strong Viewership
- Google Supports Samsung In Apple Patent Lawsuit
- 7 Cents Per U.S. Adult Hour On Mobile
- Bing Searches In School Network Ad Free
- Search & Performance Marketing Daily - Tuesday, April 22, 2014
- Bing Searches Earn Frequent Flyer Miles
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
- Google, Apple Locking Game Makers Into Exclusive Deals
- Location Targeting Improves; Next Up, the Messaging
- Google Fights Consumers' Attempt To Revive Class-Action Over Gmail Ads
- Nathan Safran Takes Seat On SEMPO Board
- Facebook CTRs Rise 20%, Ad Impressions Soar 41%
- Tech Giants Face Anti-Poaching Suit
- Smartphone Owners Span Age Groups, Majority Of 55+ Own One
- BA Chooses Forward 3D For PPC, Aiyma For SEO
- AT&T Serious About Fighting Google Fiber For Market Share
- How Native Ads Complement Local Content
- Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
- Search & Performance Marketing Daily - Monday, April 21, 2014
- 5 Tips And Even More Reasons To Integrate Search And Social Campaigns
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
- Bing Predicts 'American Idol' Winners
- Online Video Ads Out-Price TV Spots
- LinkedIn Hits 300M Users, Pushes Mobile Options
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
- Facebook Mobile Ad Net On Its Way
- LinkedIn User Allowed To Proceed With Data-Breach Case
- German Media Boss Criticizes Google
- Schema.org Describes Words Another Way
- AdRoll Rolls With $70M Series C Funding
- Searchmetrics Trends Toward URL Analyses Tools
- Google, Apple Locking Game Makers Into Exclusive Deals
- Dove's 'Patches' Proves The Debate Matters In Branded Video
- Targeting Aisle 5: A Report From The Proximity Marketing Trenches
- Measuring Mobile Shopping: All Pointing Up
- Search & Performance Marketing Daily - Friday, April 18, 2014
- Search Data, Mixed With Time, Takes Nation's Pulse
- Google, Sony Release 'Spider-Man' In Shoppable Hangout
- Today, Spend Some Time In Quadrant Two
- Yahoo Wants Cofounder Filo Back As Director
- Why A $3.4B Quarterly Profit Should Make Your Day
- Amazon Fire TV Expands Voice Search
- Google Updates Terms, Discloses Targeted Ads In Gmail
- true[X] Media Appoints 3 Execs To Board
- Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
- Grams Resembles Google, But Searches For Illegal Items
- Predictive To Serve Content Without A Search
- Google Glass: Try At Home Before You Buy
- How To Use Dynamic Keyword Insertion
- Google Street View Technology Decodes CAPTCHAs
- Search & Performance Marketing Daily - Thursday, April 17, 2014
- M&A Marketing Deals Reach For The Sky
- How To Use Google +Post Ads
- Brands Take To Google+ Combining Live Chat, Ecommerce
- Quirky Behavioral Facts To Help Marketers Target Ads
- IBM, Kenshoo Partner To Support Search Bid Management
- Interpublic Group Paid No Income Tax For Five Years
- Two-Thirds of New TV Show Viewers Search for Show First
- Twitter Introduces Mobile App Install Ads
- Salesforce Taps Datalogix For Offline Data
- Nielsen In Final Tests Of Mobile Ad Measurement Service
- Usual Suspects Top New Marketing Automation List
- Think Outside The Brand
- Where's The Whistleblower? The Problem With Mobile Pre-Roll
