Search & Performance Marketing Daily Editions for October 2014
- Search & Performance Marketing Daily - Friday, Oct. 31, 2014
- Do Keyword Domains Still Have An Impact On SEO?
- Google's Nest Runs Pop-Art Cube Campaign In Herald Square
- How To Calculate Landing Page ROI
- Fandango, Paramount Send Interstellar Fan Into Space
- Android Co-Founder Leaving Google
- Water Cooler Group Expands Client Base With New Strategic Approach
- Google Wallet Balances Automatic Bank Transfers
- New Flipboard App Enhances Discovery By Topic
- Google Tries To Give Bookmarks New Life
- WPP Reports Small Q3 Net Sales Decline With 3% Organic Growth
- Google Play Book Skims Non-Fiction Text
- Bing Adds Search For Animated GIFs
- The Post-Fragmentation Marketing World
- Cross-Platform Tango: Following The Consumers' Lead
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
- Pay For Play: What Social Media Insider Has In Common With YouTube CEO
- Search & Performance Marketing Daily - Thursday, Oct. 30, 2014
- IBM, Twitter Data Partnership To Uncover More Of What Customers Want
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
- The Virtuous Cycle And The End Of Arm's-Length Marketing
- Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise
- 10 Tips To Get Ready For Holiday SEM Craziness
- Yahoo Taps Amazon's Utzschneider For Top Ad Role, Moves Brody To Head Ad Tech
- Over-Beaconed Shoppers Opt Out
- ComScore: Why Online Spending Forecasts Are So Misleading
- What You Can Learn From The Young YouTube Networks
- Making Viewability Mandatory: Real-Time With Clearstream's Mandelbaum
- Publishers Take Advantage Of Ad Tool To Control Delivery
- The New Ad-Marketing 101: Ditch The Text Books, Embrace The Chaos
- Guardian Explores How Wearables Impact News Gathering And Consumption
- Report: Online Video Casts Wider Net To Auto, Restaurants, Finance
- Digital Engagement Index
- Lysol Apparently Buys Google 'Ebola' Search Terms
- The Ad Sentiment Index
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
- Apple Expands iAd To 95 Countries
- Search & Performance Marketing Daily - Wednesday, Oct. 29, 2014
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
- Fear Overload Puts AdWords To Work During Halloween
- Scanning Social Images Can Improve Search Retargeting
- Nielsen Predicts 1.9% Rise In Holiday Spending
- Tumblr Debuts Beta Launch Auto-Play Video Ads
- Guardian Explores How Wearables Impact News Gathering And Consumption
- Digital Engagement Index
- Hotels.com Caught Buying Links
- Next Phase Of Content Optimization To Create Loyal Brand Fans
- Former Google Wallet Lead Intros PoS To Give Merchant More Options
- Marketers Fail To Add Mobile Insights To Customer Profiles
- Chartered Institute Of Marketing Relaunches For 21st Century Marketers
- Marketers Look Forward to Google Inbox
- 58% of Holiday Mobile Shoppers Use Phones to Find Stores
- The Karaoke State of Native Advertising
- Digital Disruption: Rethinking The Marketing Model And Routes To Consumer Engagement
- Translate Data Into A Better Car-Buying Experience
- Can Wireless Carriers Stake Claim To "Internet of Things?"
- Report: Online Video Casts Wider Net To Auto, Restaurants, Finance
- Search & Performance Marketing Daily - Tuesday, Oct. 28, 2014
- High-Tech Alums Launch Nextbit
- Google, PwC Partner To Sell Cloud Services
- Gender And Age Impact Mobile Path To Purchase
- YouTube Mulling New Subscription Service
- Amazon Fire's New $39 Dongle Could Be A Flamethrower Aimed At Google's Chromecast
- Google Employee Faces Cyberstalking Charges
- 23% of Online Payments Globally Come via Mobile
- Instagram Proves Hit With Brand Marketers, Users
- Nobody Likes An Existential Threat, Except The Media Industry
- What Does The Blair Witch Project Have In Common With Content Marketing?
- Sideswipes: Your Veins As The Next Media Channel
- Facebook Revs Rocket 59% To $3.2 Billion
- Digital Engagement Index
- Programmatic Native Platform PowerLinks Raises $2.75M
- The Ad Sentiment Index
- Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP Tech
- Beacons Tested in Football Stadiums
- Yelp Buys Review Service to Expand
- Search & Performance Marketing Daily - Monday, Oct. 27, 2014
- Cross-Channel Marketing Lacks Maturity, Consistency
- Google Acquires Two AI Companies
- Google Inbox: Ten Pros And Cons
- A Brief History Of Buying Time
- App Marketing Costs Hit New High In September
- Changes On Baidu's Ad Network
- Retargeters: The Truth Is Out - We All Hate You
- Titan, Chicago Transit Testing Gimbal Beacons
- The Many Definitions Of Multichannel Marketing
- The 2 Worlds of Beacons
- Sundar Pichai To Oversee Google Products
- Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
- Digital Engagement Index
- What Does It Say About Someone Who Breaks The Sound Barrier Outside An Aircraft?
- M-Payment Hardball Begins As Some Retailers Shut Down Apple Pay
- Google Report Shows UK Consumers Leading Online Grocery Buying And Mobile Commerce
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
- Search & Performance Marketing Daily - Friday, Oct. 24, 2014
- Pirate Site Hit Hard By Google Search Ranking Penalties, Per Reports
- Omni-Channel Behaviors May Ebb And Flow
- Women Click More And Spend More On Mobile, Per Study
- Google Acquires Two AI Companies
- Zignal Labs Closes $10.7 Million Series B Funding To Further Work In Analytics
- In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons
- The Many Definitions Of Multichannel Marketing
- Google Report Shows UK Consumers Leading Online Grocery Buying And Mobile Commerce
- Digital Engagement Index
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
- Microsoft Beats Projections In Fiscal Q1 Earnings, Boosted By Gaming, Devices, Consumer Revenue
- How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?
- TubeMogul Integrates comScore vCE Into Programmatic Video Platform
- Big Shops Boost Ad Spending 3% In Q3: Digital Rises 20%, TV Declines 1%
- Mind The Gap: Why Marketing To Millennials Is A Mistake
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
- The Nature Of Advertising Heralds Its Own Implosion
- Sen. Rockefeller Questions Whisper's Privacy Practices
- Wearable Health? Still Just A Novelty
- Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
- Search & Performance Marketing Daily - Thursday, Oct. 23, 2014
- Microsoft Building Third-Party Publisher Ad Network
- Google: Colors Change With The Seasons
- Why SEO Never Lived Up To Its Potential
- Bing Ads Develops Universal Event Tracking Across Devices
- The 10 Effective Habits Of Proactive Marketers
- Google Intros Inbox, The Next Generation Of Email App
- Beacons Coming to Small Businesses in a Big Way
- High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
- Yahoo Projects Tumblr Ad Revenue To Hit $100M In 2015
- How iPhone 6 Sensors Will Change Mobile Advertising
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
- Ninja Metrics Discovers Attribution's Tie To Social Influence
- iPad Air 2 Aims Toward The Transparent Gadget Experience
- Digital Engagement Index
- Why Mobile No. 1 Ranking Matters
- Citi Named As Yahoo Live Sponsor
- Waze Maps Haunted By Ghosts
- Yelp Revenue Rises 57% In Third Quarter
- Acquisitions Provide Uptick For Nielsen Revs
- Apple Releases Statement Clarifying Data Collection
- Google Adds Music-Discovery Features To Subscription Service
- Microsoft Intros Bing Torque
- DataPop Launches OmniAds Turning Product Catalogs Into Ads
- Google's New Inbox Won't Feature Ads
- Search & Performance Marketing Daily - Wednesday, Oct. 22, 2014
- Google DoubleClick's Tool Chest Gets Filled With Creative Shortcuts
- Google, Somewhere In The Cloud, Acquires Firebase
- Yahoo - The Oakland Raiders Of Digital Advertising
- Sexy Keywords Generating Google's Halloween Treats
- Wearables Won't Be Something Marketers Can Just Throw On
- Yahoo Projects Tumblr Ad Revenue To Hit $100M In 2015
- FTC Taps Privacy Researcher Soltani For Chief Technologist Role
- Yahoo Tops Earnings Expectations In Q3
- When People 'Buy' For The 'Wrong' Reason
- Samba TV Adds Fingerprinting To Chart TV Viewership Across Platforms
- The Ad Sentiment Index
- Three's Company: Mobile, Location & Programmatic
- Video Ads Over-index On iOS Devices
- Yahoo Growth Eases Pressure On Mayer
- Chipotle, Google, Gap Talk Brand Strategy In Philly
- Google Adds Music-Discovery Features To Subscription Service
- How To Avoid Panda's Web Site Traffic Declines From Aggressive Advertising
- Apple Releases Statement Clarifying Data Collection
- Hootsuite Cozies Up With Agencies
- Epsilon Rebrands, Refocuses On Marketing Services
- Search & Performance Marketing Daily - Tuesday, Oct. 21, 2014
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
- Understanding Affluent Clicks, Purchases, Research Decisions
- Google Outlines New Anti-Piracy Plan
- Google Leads $542 Million Funding Round For AI Startup Magic Leap
- Beyond Reach And Frequency: Targeting Moods, Modes, Screens And Situation
- Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season
- Wearables Won't Be Something Marketers Can Just Throw On
- Frontier Sued For Leaving Broadband Users In 'Digital Dark Age'
- Mobile Shoppers Need Better Customer Care Or They're Out
- Yelp Adds Hotel Bookings, Wineries
- 5 Revolutions That Will Shape The Future Of Marketing
- How Video Content Marketing, Social Media Are Affecting Upcoming Elections
- Jim Beam Targets Millennials With Digital Videos
- Google UK Revenue Up 17%
- Bing Partnership With CNN Lets Viewers Give Real-Time Feedback
- How To Benefit From Google's New Mobile Ad Format
- Google Launches Support For Security Key
- Search & Performance Marketing Daily - Monday, Oct. 20, 2014
- Google Tells Agencies To Be More Transparent
- Digital Ad Revenue Hits $23 Billion In First Half Of 2014
- 10 Ways to Optimize Pharmaceutical Sites And Get Regulatory Approval
- ANA Acquires BMA, Turns Association Into Division
- YouTube Stars Support Lionsgate, Google Campaign For 'The Hunger Games'
- Snapchat Ads Could Change Everything
- Facebook Tells Drug Enforcement To Stop Setting Up False Accounts
- Yahoo Earnings Call Puts Mayer In Hot Seat
- Yahoo Said To Offer Updated Turnaround Plan
- Beaconing & the Retailer Programmatic Ad Exchange
- The Art Of Explaining SEO Campaigns To Clients
- Snapchat Sees First Ads
- Looking For Engagement From Real-Time Ads? Put Tech On For Size
- Brandnew Unveils "Influencer Marketplace" For Social Native Ads
- Google UK Revenue Up 17%
- Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers
- Microsoft Smartwatch Coming In Just Weeks
- On A Roll, Rentrak Gets Patent For 'Off'
- Flavorpill's Email is Core to Its Marketing Strategy
- New Yorker's 'Goings On' App Gets Update, E-Commerce
