Search & Performance Marketing Daily Editions for November 2014
- Search & Performance Marketing Daily - Thursday, Nov. 13, 2014
- Google's Nest Labs To Debut Its First Broadcast Television Ads Sunday
- Using Google Analytics Across Multiple Domains
- Lack Of Time, Resources Stifle Cross-Channel Ad Targeting This Holiday Season
- Search And The Booming World Of Online-To-Offline Conversions
- Google CEO's Eye On Health, Space, Mobile Search Earned Him Fortune Businessperson Of The Year
- Google Launches Standalone Messenger App For Android
- The Great Cookie Debate - A Shift Ahead?
- Google Gets New Hearing In Battle Over 'Innocence Of Muslims' Clip
- More Research Shows Mobile Looms Large In Holiday Shopping
- Hotels Losing Out On Search Engine Advertising
- It's Not The Client, It's The Context (And More)
- Chromecast Adds Showtime, Starz And A Bunch Of Games
- Beaconing Joins the Mobile Path to Purchase
- Yahoo Shareholders Want AOL Merger, Mayer's Ouster
- First Look Media Loses Editor John Cook
- Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein, Booking.com
- Snapchat Warns Users Not To Use Third-Party Apps
- 5 Predictions For Hispanic Online Marketing In 2015
- Why User-Generated Content Is The New Marketing Currency
- Nielsen Calls For Industry To Adopt New Ratings Standards
- Small Businesses Ready To Tackle Data, But Need Guidance
- Second Screen? No. Let's Talk Companions ...
- Twitter Turns To Native Video To Enhance Engagement
- Facebook Launches Simplified Privacy Policy
- Search & Performance Marketing Daily - Wednesday, Nov. 12, 2014
- Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
- IoT Calling On Search Engine Optimizers To Optimize Smart Devices
- Google's YouTube Launches Ad-Free Music Service
- Yahoo Acquires BrightRoll For $640 Million To Strengthen Programmatic Video Advertising
- Google DoubleClick For Publishers Goes Dark, Briefly
- Amazon Echo Taps Into Voice Search Technology
- ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms
- Digital Engagement Index
- Mobile, Desktop Search Results Often Vary
- Latest Research -- And What's In It For Agencies
- IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Data
- More Research Shows Mobile Looms Large In Holiday Shopping
- The Data Drive Goes Global
- Half Of Automotive Advertising To Shift To Digital
- Alibaba Retains Lead in China Mobile Commerce
- Starbucks to Launch New Loyalty App Next Year
- Target Tests 2 Mobile Payment Methods
- Chromecast Adds Showtime, Starz And A Bunch Of Games
- Yahoo Shareholders Want AOL Merger, Mayer's Ouster
- Search & Performance Marketing Daily - Tuesday, Nov. 11, 2014
- Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
- Visual And Voice Search Influence Mobile, SERPs
- Marin Integrates Yahoo Gemini Data Into Platform
- Google's Planetary Ventures Inks Deal With NASA For Moffett Field
- Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
- Videology Expands Partnership With LiveRamp To Include Mobile Targeting
- Engaging Brand Enthusiasts Is Key To Snagging Customers
- Airpush, MobFox Team To Form Private Mobile Ad Exchange
- Digital Engagement Index
- The Ad Sentiment Index
- Who Really Owns Internet Content?
- Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies?
- If Google Is Really Peaking, Social Is Poised to Win Big
- Unilever Wants To Pay Only For Online Ads People Actually See
- Consumer Trends Driving Holiday Purchases
- Sideswipes: The Echo Within: Amazon Or Our Inner Voice?
- Malcy Joins TV Audience Targeting Company Visible World
- Consumer Watchdog Unhappy With NASA's $1 Billion Lease To Google
- Google's Robot, Atlas, Has A Leg To Stand On
- ESA: Video Game Industry Benefiting From Mobile Apps
- Search & Performance Marketing Daily - Monday, Nov. 10, 2014
- U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
- Google Trend Data Identifies Individuals With Interest In Bitcoin
- Microsoft Making Bing-Enriched Apps More Intelligent
- Obama Urges FCC To Classify Broadband As Utility, Ban Paid Fast Lanes
- Dominos Campaign Pushes Voice Ordering In Mobile App
- MediaMath Acquires Rare Crowds To Polish Audience Targeting
- Disney Granted Search Patent
- Google Launches Ebola Campaign For Public Support
- Fitness Trackers See Huge Awareness Jump
- Digital Engagement Index
- Beacons Move into San Francisco Stadium
- Who Really Owns Internet Content?
- Shoppers Expect To Be Rewarded For Viewing Ads
- New App Launches Targeting Fashion Sales
- Machinima, After Some Missteps, Rebrands Itself
- Videology Expands Partnership With LiveRamp To Include Mobile Targeting
- What Do You Mean, 'Email Marketers Need Not Apply'?
- 51% Online Every Waking Hour, 82% Connect to Find Locations
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
- Unilever Shows Twitter's Biz Stone Was Right - Philanthropy Is The New Marketing
- These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You
- Wearable Tech Catching On Fast
- Search & Performance Marketing Daily - Friday, Nov. 7, 2014
- Neiman Marcus Adds Smart Image Search To Mobile App
- Marketers Need To Focus On Mobile Moments When Designing Apps
- Predictions For The Future Of Beacons
- On-Target, Off-Message: Political Advertising Looking For Something To Say
- Mobile RTB Continues To Surge, As Does Rich Media Use
- Geeks, Rejoice! The Email Renaissance Has Arrived
- Sinclair, Media General Soar On Acquisitions, Political
- The Race To Marry Big And Little Screens
- AccuWeather Partners With DMP Lotame For Audience Data
- John Lewis Creates Virtual World In-Store To Support Christmas Ad
- 5 Ways Retailers Should Use Push Notifications
- The Ad Sentiment Index
- Holiday Shopping: In-Store vs. Out-of-Store Mobile Behaviors
- Don't Call This Year's Online Holiday Shoppers Omni-Channel When They Are Agnostic
- Why Digital Advertising Will Never Surpass $100B
- Mondelez Says 'Zero Based Marketing' Already Bringing Results
- Search & Performance Marketing Daily - Thursday, Nov. 6, 2014
- IBM Predicts Record Online Sales This Holiday, But Research Shows Consumers Still Face Obstacles
- Advertising Cost Rising For Google Shopping On Mobile
- Marketers Still View Mobile As Campaign, Not Strategy, CMO Council Says
- AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
- Report: Yahoo Tumbled With Tumblr Purchase
- Global Ads Help AOL Revs Soar 12%
- AccuWeather Partners With DMP Lotame For Audience Data
- Facebook News Feed Raises Ebola Awareness
- Bing Explains Its Mobile Bots
- The Ad Sentiment Index
- Bing Looking For Market Share In Search Apps
- Digital Engagement Index
- John Lewis Creates Virtual World In-Store To Support Christmas Ad
- The Unintended Consequences Of Technology
- Digital Citizenship For Marketing
- A Relationship Is More Than A Moment
- Search & Performance Marketing Daily - Wednesday, Nov. 5, 2014
- Google, LG Ink 10-Year Patent Deal
- What Would Search Do Without Social?
- Bing Explains Its Mobile Bots
- Paid Search Ranks As Highest Media Among SMB High Spenders
- Bing Looking For Market Share In Search Apps
- Cyber Monday Mobile Increase Projected
- Without Much Fanfare, Roku Keeps Plugging Along
- AppNexus Launches Mobile App For Ad Management On The Go
- Digital Engagement Index
- Ofcom Joins Calls On U.S. Tech Giants To Combat Terror
- Glitches: An Open Letter to Nielsen & Network & Agency Research Departments
- Influence Doesn't Mean Fan Base And Celebrity
- Native Can Deliver Great Performance Across Sales Funnel
- Communicating With Affluent Holiday Shoppers
- Using Digital Channel Measurement For Integrated Brand Equity Tracking
- Is NFC The Next Big Opportunity For Video Advertising?
- Half Of Online Browsing, Quarter Of Sales Over Thanksgiving Will Be Mobile
- What Are Your (Customer) Priorities?
- Search & Performance Marketing Daily - Tuesday, Nov. 4, 2014
- Disney Magic Brings Apple, Google Together In Unprecedented Partnership
- Alibaba Revenue Up On Declining Net Profits
- Content Attribution And The Hidden ROI
- Rocket Fuel Challenges Ad Industry To Take The 'Quality Challenge'
- Mobile Shopping On The Rise As Holidays Approach
- Getting Consumers To Download And Use The Apps
- Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
- Digital Engagement Index
- One Way To Stop Annoying Political Ads: Vote 'Em Out
- Tips To Improve Local Mobile Search
- Without Much Fanfare, Roku Keeps Plugging Along
- Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
- Tinder Searches For New CEO
- Google: All Advertising Could Be Digital-Enabled Within 5 Years
- Univision Unveils New Hispanic Research Panel
- Glitches: An Open Letter to Nielsen & Network & Agency Research Departments
- Mobile Growth Driving Commerce in Emerging Market
- Sideswipes: Building Audience Through Admiration
- Search & Performance Marketing Daily - Monday, Nov. 3, 2014
- Publicis Groupe Reinvests Itself In Online Advertising
- How Pinterest Rich Pins Becomes Google AdWords 2.0
- Forrester, BrandKeys Predict Increases In Holiday E-Commerce
- AppNexus Finalizes Open AdStream Acquisition, Closes $110M Round
- Midterms Command Over $1B in Advertising
- Sapient To Become Publicis.Sapient - Will Lead Publicis Groupe's Digital Transformation Efforts
- IAB Unveils Standard API For 'Programmatic Direct' Trading
- Digital Engagement Index
- TAG, Woolley's It: Former DMA Chief To Head 'Trustworthy' Project
- Marketing Still Uncoordinated At A Lot Of Companies
- Iponweb Taps Digilant Co-Founder Woodman As GM Of Demand Solutions
- The Perils Of Repeatedly Retargeting
- SEO Practitioner Questions The Need For SEMPO Code Of Ethics
- More Consumers Using Technology in Restaurants, Says Study
- Update: Nielsen Catalina Purchase Data Not A Factor In Choice Hotels' Simulmedia TV Targeting
- More On Google's Physical Web
- The Beginnings Of Ageless Marketing III
- Publicis And Sapient Announce A Marriage Made In Data
- Big Video Data: The Value Of Going Viral
- Multicultural Marketing: Addressing The Ever-Growing Opportunity
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
