Search Marketing Daily Editions for November 2014
Search Marketing Daily - Thursday, Nov. 13, 2014
Lack Of Time, Resources Stifle Cross-Channel Ad Targeting This Holiday Season
Using Google Analytics Across Multiple Domains
Search And The Booming World Of Online-To-Offline Conversions
Google's Nest Labs To Debut Its First Broadcast Television Ads Sunday
The Great Cookie Debate - A Shift Ahead?
Google Launches Standalone Messenger App For Android
Google CEO's Eye On Health, Space, Mobile Search Earned Him Fortune Businessperson Of The Year
More Research Shows Mobile Looms Large In Holiday Shopping
Hotels Losing Out On Search Engine Advertising
Google Gets New Hearing In Battle Over 'Innocence Of Muslims' Clip
It's Not The Client, It's The Context (And More)
Chromecast Adds Showtime, Starz And A Bunch Of Games
Beaconing Joins the Mobile Path to Purchase
Yahoo Shareholders Want AOL Merger, Mayer's Ouster
First Look Media Loses Editor John Cook
Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein, Booking.com
Snapchat Warns Users Not To Use Third-Party Apps
5 Predictions For Hispanic Online Marketing In 2015
Why User-Generated Content Is The New Marketing Currency
Nielsen Calls For Industry To Adopt New Ratings Standards
Small Businesses Ready To Tackle Data, But Need Guidance
Second Screen? No. Let's Talk Companions ...
Facebook Launches Simplified Privacy Policy
Twitter Turns To Native Video To Enhance Engagement
Search Marketing Daily - Wednesday, Nov. 12, 2014
IoT Calling On Search Engine Optimizers To Optimize Smart Devices
Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Google's YouTube Launches Ad-Free Music Service
Yahoo Acquires BrightRoll For $640 Million To Strengthen Programmatic Video Advertising
Google DoubleClick For Publishers Goes Dark, Briefly
Amazon Echo Taps Into Voice Search Technology
ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms
Digital Engagement Index
Mobile, Desktop Search Results Often Vary
Latest Research -- And What's In It For Agencies
More Research Shows Mobile Looms Large In Holiday Shopping
The Data Drive Goes Global
Half Of Automotive Advertising To Shift To Digital
Alibaba Retains Lead in China Mobile Commerce
Starbucks to Launch New Loyalty App Next Year
Target Tests 2 Mobile Payment Methods
Chromecast Adds Showtime, Starz And A Bunch Of Games
Yahoo Shareholders Want AOL Merger, Mayer's Ouster
IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Data
Search Marketing Daily - Tuesday, Nov. 11, 2014
Visual And Voice Search Influence Mobile, SERPs
Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
Marin Integrates Yahoo Gemini Data Into Platform
Google's Planetary Ventures Inks Deal With NASA For Moffett Field
Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
Videology Expands Partnership With LiveRamp To Include Mobile Targeting
Engaging Brand Enthusiasts Is Key To Snagging Customers
Airpush, MobFox Team To Form Private Mobile Ad Exchange
Digital Engagement Index
The Ad Sentiment Index
Who Really Owns Internet Content?
If Google Is Really Peaking, Social Is Poised to Win Big
Unilever Wants To Pay Only For Online Ads People Actually See
Consumer Trends Driving Holiday Purchases
Sideswipes: The Echo Within: Amazon Or Our Inner Voice?
Malcy Joins TV Audience Targeting Company Visible World
Consumer Watchdog Unhappy With NASA's $1 Billion Lease To Google
Google's Robot, Atlas, Has A Leg To Stand On
ESA: Video Game Industry Benefiting From Mobile Apps
Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies?
Search Marketing Daily - Monday, Nov. 10, 2014
Google Trend Data Identifies Individuals With Interest In Bitcoin
U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
Microsoft Making Bing-Enriched Apps More Intelligent
Obama Urges FCC To Classify Broadband As Utility, Ban Paid Fast Lanes
Dominos Campaign Pushes Voice Ordering In Mobile App
MediaMath Acquires Rare Crowds To Polish Audience Targeting
Disney Granted Search Patent
Google Launches Ebola Campaign For Public Support
Fitness Trackers See Huge Awareness Jump
Who Really Owns Internet Content?
Digital Engagement Index
Beacons Move into San Francisco Stadium
New App Launches Targeting Fashion Sales
Shoppers Expect To Be Rewarded For Viewing Ads
Machinima, After Some Missteps, Rebrands Itself
These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You
Unilever Shows Twitter's Biz Stone Was Right - Philanthropy Is The New Marketing
Real-Time With Turn's Westover On How Brands Should Tackle Big Data
51% Online Every Waking Hour, 82% Connect to Find Locations
What Do You Mean, 'Email Marketers Need Not Apply'?
Videology Expands Partnership With LiveRamp To Include Mobile Targeting
Wearable Tech Catching On Fast
Search Marketing Daily - Friday, Nov. 7, 2014
Neiman Marcus Adds Smart Image Search To Mobile App
Predictions For The Future Of Beacons
Marketers Need To Focus On Mobile Moments When Designing Apps
On-Target, Off-Message: Political Advertising Looking For Something To Say
Geeks, Rejoice! The Email Renaissance Has Arrived
Mobile RTB Continues To Surge, As Does Rich Media Use
The Race To Marry Big And Little Screens
Sinclair, Media General Soar On Acquisitions, Political
5 Ways Retailers Should Use Push Notifications
John Lewis Creates Virtual World In-Store To Support Christmas Ad
AccuWeather Partners With DMP Lotame For Audience Data
The Ad Sentiment Index
Holiday Shopping: In-Store vs. Out-of-Store Mobile Behaviors
Don't Call This Year's Online Holiday Shoppers Omni-Channel When They Are Agnostic
Why Digital Advertising Will Never Surpass $100B
Mondelez Says 'Zero Based Marketing' Already Bringing Results
Search Marketing Daily - Thursday, Nov. 6, 2014
IBM Predicts Record Online Sales This Holiday, But Research Shows Consumers Still Face Obstacles
Advertising Cost Rising For Google Shopping On Mobile
Marketers Still View Mobile As Campaign, Not Strategy, CMO Council Says
AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
Report: Yahoo Tumbled With Tumblr Purchase
Global Ads Help AOL Revs Soar 12%
AccuWeather Partners With DMP Lotame For Audience Data
Facebook News Feed Raises Ebola Awareness
Bing Explains Its Mobile Bots
Bing Looking For Market Share In Search Apps
The Ad Sentiment Index
Digital Engagement Index
John Lewis Creates Virtual World In-Store To Support Christmas Ad
The Unintended Consequences Of Technology
Digital Citizenship For Marketing
A Relationship Is More Than A Moment
Search Marketing Daily - Wednesday, Nov. 5, 2014
What Would Search Do Without Social?
Google, LG Ink 10-Year Patent Deal
Bing Explains Its Mobile Bots
Paid Search Ranks As Highest Media Among SMB High Spenders
Bing Looking For Market Share In Search Apps
Cyber Monday Mobile Increase Projected
Without Much Fanfare, Roku Keeps Plugging Along
AppNexus Launches Mobile App For Ad Management On The Go
Digital Engagement Index
Ofcom Joins Calls On U.S. Tech Giants To Combat Terror
Glitches: An Open Letter to Nielsen & Network & Agency Research Departments
Influence Doesn't Mean Fan Base And Celebrity
Half Of Online Browsing, Quarter Of Sales Over Thanksgiving Will Be Mobile
Is NFC The Next Big Opportunity For Video Advertising?
Using Digital Channel Measurement For Integrated Brand Equity Tracking
Communicating With Affluent Holiday Shoppers
Native Can Deliver Great Performance Across Sales Funnel
What Are Your (Customer) Priorities?
Search Marketing Daily - Tuesday, Nov. 4, 2014
Content Attribution And The Hidden ROI
Alibaba Revenue Up On Declining Net Profits
Rocket Fuel Challenges Ad Industry To Take The 'Quality Challenge'
Disney Magic Brings Apple, Google Together In Unprecedented Partnership
Mobile Shopping On The Rise As Holidays Approach
Getting Consumers To Download And Use The Apps
Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
Digital Engagement Index
Tips To Improve Local Mobile Search
One Way To Stop Annoying Political Ads: Vote 'Em Out
Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
Without Much Fanfare, Roku Keeps Plugging Along
Tinder Searches For New CEO
Google: All Advertising Could Be Digital-Enabled Within 5 Years
Univision Unveils New Hispanic Research Panel
Glitches: An Open Letter to Nielsen & Network & Agency Research Departments
Mobile Growth Driving Commerce in Emerging Market
Sideswipes: Building Audience Through Admiration
Search Marketing Daily - Monday, Nov. 3, 2014
How Pinterest Rich Pins Becomes Google AdWords 2.0
Publicis Groupe Reinvests Itself In Online Advertising
Forrester, BrandKeys Predict Increases In Holiday E-Commerce
AppNexus Finalizes Open AdStream Acquisition, Closes $110M Round
Midterms Command Over $1B in Advertising
Sapient To Become Publicis.Sapient - Will Lead Publicis Groupe's Digital Transformation Efforts
IAB Unveils Standard API For 'Programmatic Direct' Trading
Digital Engagement Index
TAG, Woolley's It: Former DMA Chief To Head 'Trustworthy' Project
Marketing Still Uncoordinated At A Lot Of Companies
The Perils Of Repeatedly Retargeting
Iponweb Taps Digilant Co-Founder Woodman As GM Of Demand Solutions
More On Google's Physical Web
Multicultural Marketing: Addressing The Ever-Growing Opportunity
Big Video Data: The Value Of Going Viral
Publicis And Sapient Announce A Marriage Made In Data
The Beginnings Of Ageless Marketing III
Update: Nielsen Catalina Purchase Data Not A Factor In Choice Hotels' Simulmedia TV Targeting
More Consumers Using Technology in Restaurants, Says Study
SEO Practitioner Questions The Need For SEMPO Code Of Ethics
App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
Next Entries »