Search & Performance Marketing Daily Editions for July 2022
Search & Performance Marketing Daily - Friday, July 15, 2022
Economic Challenges Persist, But Consumers Still Spend
Google Confirms Content Indexing Issues In Search
Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Art + Science: LAGOS Jewelry Exec's Marketing Gem
Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Parents Are Worried, But They're Still Gonna Splurge
Open Door B2B: Brands Should Reduce Gated Content, Study Says
What Community-Owned Models Will Look Like, How Your Business Can Prepare
National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Search & Performance Marketing Daily - Thursday, July 14, 2022
How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Google Ads Creative Studio Launches With Custom Video And Display Ads
Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Google Lets Enterprises Turn Hundreds Of Macs, PCs Into Chromebooks
Microsoft Reemerges As Major Digital Ad Player
Consumer Awareness Drives Web Traffic For Fashion Brands
Amid Prime Day Buzz, Amazon Launches Comic BTS Ads
When U.S. Economy Gets Rough, Moms Still Spend
Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
How To Define The Customer Experience
Search & Performance Marketing Daily - Wednesday, July 13, 2022
Uberall Partners With Amazon Alexa To Expand Voice Search
Microsoft Wins Netflix Business For Ad-Supported Streaming
Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad Formats
Which Ad Buy To Make First -- Connected TV Or Linear TV?
Use Social Media To Mobilize 'Minions'
Everyone Wins When Agencies Put Skin In The Game
Multichannel Muscle: How Brands Are Navigating The New Channel Mix
Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Recession, Ad Industry Style
Search & Performance Marketing Daily - Tuesday, July 12, 2022
Instacart Promotes Laura Jones To CMO, Shakes Up Executive Team To Support Growth
TikTok Introduces Inventory Filters
Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Google Performance Max Automates Precise Targeting, Adjusts Triggers
Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
FTC Warns Companies Against Calling Data 'Anonymous'
SVOD Cancellations, Additions Increasingly Driven By Price
Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Most ESPs Do Not Support AMP For Email, Study Finds
Search & Performance Marketing Daily - Monday, July 11, 2022
Affiliate Fraud Finds A Benchmark
Google To Release Video Page Indexing
Pandora Introduces Ad Verification From IAS
Affiliate Paid-Search Compliance Increasing In Popularity
AWS, Airbnb, Nonprofits Support Consortium For Ukrainian Refugees
Contextual Advertising Improves Brand Recall In Eye-Tracking Test
Post-Pandemic Play: The Rebirth Of Live Entertainment
What Brands Can Learn From Retail Media
Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Gmail Users Asked If They Want To Continue Receiving Emails From The Sender
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
Not-So-Ready Player Brands
Biden Executive Order Urges FTC To Protect Abortion Seekers' Privacy
Amazon Prime Days Could Break Records
Search & Performance Marketing Daily - Friday, July 8, 2022
Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
Meta Platform Moderators Were Allowed To Retrieve Deleted Messages In Messenger
Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities
Trend Watch: CMOs For Hire
'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
Vanilla Websites: Consumers Can't Tell One Ecommerce Site From The Other
Preferences For Brand Loyalty Programs Reflect Economic Climate
Judge Throws Out Content Creators' First Amendment Claims Against YouTube
Build Your Ecommerce Brand And Stop Leaning On Social
Search & Performance Marketing Daily - Thursday, July 7, 2022
Equativ Makes 'Strategic' Investment In Video Personalization
Political Ads Mislead, More Than Half Of Survey Respondents Believe
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Google Urges Supreme Court To Reject Case Over ISIS Videos
Technology Exacerbates The Digital Divide
Immersive Digital Experiences Sway Purchase Decisions, But Usage Is Sparse
Your Next Commerce Channel Is Virtually Here
Metaverse Standards Forum Offers Building Blocks
The New Gmail Is Blue, But There Are Options
Search & Performance Marketing Daily - Wednesday, July 6, 2022
Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Social Media Content & Ads Influence People's Opinions About Brands
Influencers Not As Trusted As Ordinary Consumers, Study Finds
Know What You Are Buying With Programmatic Out Of Home
Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
Stop Making Content Only YOU Care About
Email: The Middle Child: Where It Fits In The Media Mix
What's Wrong With Google's Gmail Bias Solution: Opinion
Search & Performance Marketing Daily - Tuesday, July 5, 2022
Merkle Cookie Crumbs: What Marketers Need To Know
Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Amazon, Microsoft, Google Account For 65% Of Cloud Services
Skai CMO Says 'We've Mastered The Closed Web'
Google To Shed Location Data Showing Visits To Abortion Clinics
Yahoo Diversity-Focused Fellowship Returns For A Second Year
Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
Advantage Solutions Unveils New Commerce Agency, Taps Digitas Veteran To Run It
Healthcare Brands: Moving Beyond The Pandemic
Search & Performance Marketing Daily - Friday, July 1, 2022
Google Heroes Of Small Business Contest Awards $10,000 To Each Winner
With Thrifty Back In Style, Marketers Need New Messages
Google Will Pay $90M To Settle Anticompetitive Lawsuit, Build Indie Corner
Google Settlement Over Contact Tracing App Moves Forward
Audience Precision Unveils New 'Media Strategy Guidance System'
Copyright Office Declines To Recommend News Aggregators Pay For Snippets
H-E-B Beats Amazon In Online Grocery Sales
Chick-fil-A Tops Again In QSR Satisfaction, Jimmy John's Debuts At #3
Following the "Better-Seeker" Demo: Genexa Aims to "Clean" Up OTC Meds
Attribution Is Killing Your Strategy
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