Search & Performance Marketing Daily Editions for November 2022
- Search & Performance Marketing Daily - Tuesday, Nov. 15, 2022
- Microsoft Advertising Drives Performance Through Video Ads
- Reddit Raids Top Ad Execs From Google, Pinterest
- Activist Hedge Fund Urges Alphabet To Cut Head Count, Costs
- Opera Browser Becomes First To Build In TikTok
- Attribution: Why We're Still Doing Precise Things With Imprecise Data
- Keyword Targeting Offers New Ad Tool To Reach Podcast Listeners
- TikTok, American Express Launch Small Business Accelerator Program
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
- Nielsen Rival iSpot Leads $16M Investment In TVision
- vMVPDs' Strong Q3 Helps Offset Accelerated Cable, Satellite Subscriber Losses
- B2B Block: Most Firms Aren't Monetizing Content, And Lack Management Tools
- Search & Performance Marketing Daily - Monday, Nov. 14, 2022
- Google Business Reviews Disappear Due To Buggy Update
- Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
- Pinterest TV's First Shop The Holidays Event Launches
- Google To Pay $392 Million To Settle With State AGs Over Location Privacy
- How U.S. Brands Can Use China's Playbook For Successful Livestream Shopping
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
- What Will Brands Gain From The Newest Advertising Channels?
- Search & Performance Marketing Daily - Friday, Nov. 11, 2022
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
- TikTok Shop Opens Ecommerce In U.S.
- Key Exec Driving Apple Web Search Leaves To Rejoin Google
- Marketing In A Recession (If It Is One)
- The Content Slog: Brands Are Frustrated With Their Creative Process
- CMOs Say Amount Of Marketing Data Is Overwhelming
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
- Gmail Switches To Its New Design-Laggards Are Out Of Time
- Search & Performance Marketing Daily - Thursday, Nov. 10, 2022
- SEO Used In Massive Black Hat Redirect Malware Campaign
- YouTube Launches Global Target Frequency Feature
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
- Zero Clicks On Google Search Results Are More Likely On Desktop Computers
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
- How Decarbonization Is Giving New Meaning To Mobile 'Hot Spots'
- B2B Marketers Forecast Spending Increases In 2023
- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
- Search & Performance Marketing Daily - Wednesday, Nov. 9, 2022
- Review Bombing On The Rise Leading Up To Midterm Elections
- Search Ad Spend Contracts Among Big Agencies
- Local Advertising To Remain Mostly Flat In 2023
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
- Twitter Developers Attempting To Fix Gaps In Hateful Content Violations
- How Brands Can Harness Web3 Fandom
- Highest-Earning Apps Per User: Study Spans Social Media, Entertainment, Finance
- Wellness Spending Increases Longevity, Happiness: Report
- The Song Remains The Same (In Marketing)
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
- 1-800 Contacts Urges Court To Revive Claims Over Search Ads
- Search & Performance Marketing Daily - Tuesday, Nov. 8, 2022
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
- Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
- YouTube Shorts Now Adapted For TV Screens
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
- Will Twitter Troubles Send Advertisers Running To Legacy TV News Networks, TV Stations?
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
- Coffee Chains Gear Up For Holidays
- Scripps Sees 'Weakness' In National Ad Market, CTV Boosts Overall Results
- What's In A Name? A Lot, When It Comes To Sports
- Blue Apron Cuts Marketing Spend As Customers, Orders Decline
- Search & Performance Marketing Daily - Monday, Nov. 7, 2022
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
- Musk Says Fixing Twitter Search A Priority
- Elon Musk Suggests Independents Vote Republican For Control Of Congress
- Apple Reportedly Will Build Ad Network Around Major League Soccer
- House Lawmakers Question Google And Apple Over TikTok
- AnalyticsIQ Launches Product Linking Business With Consumer Data
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
- What Is Twitter's Current Value As Ad Medium?
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Finds
- Stop Optimizing Constantly! Let Performance Marketing Breathe
- Selling Self-Expression: EyeBuyDirect Sees Beyond Discount Identity
- National TV Ad Spend Flat For September -- Ending Monthly Declines
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
- Search & Performance Marketing Daily - Friday, Nov. 4, 2022
- Google's Mueller Predicts Future Strength Of Backlinks As A Ranking Factor
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
- Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
- Microsoft Job Posts Hint At New Strategy For Windows, Cloud, Ads
- Data Reveals Twitter Has Been Shedding Advertisers Since June
- MGM Speeds Marketer Film Clip Searches With AI-Driven Tool
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
- Search & Performance Marketing Daily - Thursday, Nov. 3, 2022
- How LinkedIn Prioritizes B2B Buyer Privacy
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
- Experian Marketing Services Appoints George Panagopoulos As CTO
- Electrify America Launches 'Brand-Neutral' Effort
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
- Bringing Agency Work In-House: Best Practices For Tough Times
- Streaming Hits Record High In TV Share, Cable A Record Low
- When Industries Transition, Innovation Is King
- American Cancer Society Revamps Brand, Launches Impact Campaign
- Etsy Dials Up Emotion -- And iOS Tech -- For Holiday Push
- Search & Performance Marketing Daily - Wednesday, Nov. 2, 2022
- Intrusive? Google Adds Package Tracking And Delivery In Gmail
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
- YouTube Announces Launch Of 'Prime-Time Channels' Hub Featuring 34 Streaming Services
- Can Beauty Stay Pretty This Holiday?
- Click Media Expands To the U.S., Taps Dentsu Alum Walsh To Help Drive Growth
- Top-Rated Ads In October
