Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strategy director, head of product, Carat, and Kalyn Asher, president, Asher Media, "What does a good brief look like that would lead to a solid media plan?" Watch as Kalyn represents the Cherished side of a brand while "boring" James tackles the Chore side.

Eddie Revis, senior director, marketing strategy and media, Chobani, shared some interesting insights on this topic.

Steve Smith, editorial director of events at MediaPost, drew laughter when he asked Matt Fitzgerald, VP, brand marketing, HelloFresh, "Why so damn much Facebook buying?" Listen as Matt explains why the brand is so bullish on social media.