by Staff Writers on May 8, 3:30 PM
Ashlee Carlisle, Media Audience Strategy & Activation, Hershey, said that, in thinking like a DTC, her new planning process puts audience insight first. "The marketer of the future has to have great cross-section of experience to bring holistic solutions to the table."
by Staff Writers on May 8, 3:30 PM
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension, said that many customers were making a purchase and then leaving. "We had a huge opportunity to drive more conversion."
by Staff Writers on May 8, 3:30 PM
"We were hungry to learn more about why consumers engaged or didn't with an ad," said Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani. "We were operating like a large company but it was not who we were."
by Staff Writers on May 7, 3:05 PM
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget pointed to the brands' cross-channel messaging strategy that switched things up in the first quarter this year with a spring sale. See what more he has to say about their hypothesis.
by Staff Writers on May 7, 3:05 PM
Thrive Senior Marketing Manager Killian Aubert said, "Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," allowing the brand to achieve a "giant reach right off the bat. Find out why here.
by Staff Writers on May 7, 3:05 PM
Moderator Monika Doyle, director of digital media for Chacka Marketing, noted that search is moving toward audiences rather than keywords and that there is synergy between or among channels. She invited panelists to speak on best practices for that media plan in the consumer journey.
by Staff Writers on May 7, 3:05 PM
Retailers want us to invest in their media properties, which GP does, he said. But the scariest area for Feldman is the video space. For example, Amazon is now bidding to sponsor the "NFL Sunday Ticket." What would that mean for retail?
by Nina Lentini on May 7, 3:05 PM
Rob Pavacic, SEO Lead, Verizon, noting that trends point down for search, said his company relies on clickstream data to better answer the question whether it is winning in search or not. See why it does.
by Staff Writers on May 7, 3:05 PM
"Reviews are huge for us," said Joel Milani, Vitamix copywriting manager. One strategy it uses is taking part in Amazon's Vine Program, in which a number of approved product reviewers receive a product ahead of launch so that reviews are posted immediately after. Pretty cool, huh.
by Staff Writers on May 7, 3:05 PM
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-click value that goes only to the last runner." Hear what else Crispin had to share right here.