Watson, VP and Head of Media Platforms & Marketing AI at Kraft Heinz, spoke about his teams' efforts to build internal consumer profiles, enhance that consumer-level understanding with first-party data, and use that data and an advanced internal tech stack to hyper-personalize at scale.

Dan Rosen, Marketing Ad Creative Director, said the company did so to gain access to data about what people are interested in buying so that it can move forward eventually with offering color lenses or other types of lenses.

As CMO Tom Dixon put it, "We had low household penetration and low buy rates but otherwise, it was perfect." It needed to reframe the category as protein snacking and to expand not only the eating occasions but also the audience that consumed beef jerky. Here, he explains how Jack Link's keeps it real.

Some of the videos the brand produced speak to differentiation. One is about women's role in farming. One in three farms is owned by women and women do most of the financial work in all farms. The music video flipped the script on Old MacDonald with a "she-i-o," which was well received. Listen to it here!

Abhishek Jadon, Senior Director - Consumer Data and Digital Strategy, PepsiCo, spoke about the brand's challenges and dynamics that are not unique and noted "contextual marketing" during his talk. Listen in.

There may be myriad ways of looking at your data but Dan Williams, CRO, 3DayBlinds, brought a vivid example of how data can be flawed. Listen to what he said. "Think about that when looking at your data," Williams advised.

Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the brand is partnering with technology that optimizes toward customer experience rather than simple performance. Listen in!

After several false starts, including a bit of spray and pray, Haven Life over the last year built a 1:1-person based marketing model with 200+ model attributes, using underwriting decisions and a real-time feedback loop to its ad partners.

As LifeLock and Norton joined under the Symantec brand, it faced a daunting wave of challenges internal and external in launching a new product category. Saquib Pasha, Director of Digital Media, Customer Acquisition, at Norton/LifeLock, explains.

And, its buying strategy involves "trying to debunk [the idea] that programmatic is complex" by clearly defining everything and apportioning time thusly. Jarod May, Senior Manager, Programmatic Media, explains it all to you.