Watson, VP and Head of Media Platforms & Marketing AI at Kraft Heinz, spoke about his teams' efforts to build internal consumer profiles, enhance that consumer-level understanding with first-party data, and use that data and an advanced internal tech stack to hyper-personalize at scale.

Ulli Haslacher, president of Pour Moi skin care, talks about her direct response past and current home shopping success as she describes her progress from the days when no one cared about climate change ... to now. Listen in!

Pilgrim's Just Bare Chicken banks on being among the top results of searches for "fresh chicken." That's how it came to be sold on Amazon, in fact. And, said Laston Charriez, Head of Marketing, Pilgrim's, it is expanding to Amazon Go. Amazing!

Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Brand Insider Summit the brand was good at building connections through video. "We social media the heck out of those." Watch one of the brand's most viral right here.

Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they post "have to be perfect," said Lisa Bialecki, Senior Director Communications. See how the brand powered through that finding.

"Attribution is challenging, especially when trying to tie back to other channels. More centralized reporting is important, especially if we're running OTT and it's an off-seller and we can't get that data back," Sarah Koch, VP, Programmatic Strategy Director, Havas, tells us. Hear more here.

The new internal team is comprised of 100 people. In four months, the brand has scaled up search/social, programmatic, ad operations, reporting/analytics, and finance/operations.

And, its buying strategy involves "trying to debunk [the idea] that programmatic is complex" by clearly defining everything and apportioning time thusly. Jarod May, Senior Manager, Programmatic Media, explains it all to you.

As LifeLock and Norton joined under the Symantec brand, it faced a daunting wave of challenges internal and external in launching a new product category. Saquib Pasha, Director of Digital Media, Customer Acquisition, at Norton/LifeLock, explains.

After several false starts, including a bit of spray and pray, Haven Life over the last year built a 1:1-person based marketing model with 200+ model attributes, using underwriting decisions and a real-time feedback loop to its ad partners.