As LifeLock and Norton joined under the Symantec brand, it faced a daunting wave of challenges internal and external in launching a new product category. Saquib Pasha, Director of Digital Media, Customer Acquisition, at Norton/LifeLock, explains.

And, its buying strategy involves "trying to debunk [the idea] that programmatic is complex" by clearly defining everything and apportioning time thusly. Jarod May, Senior Manager, Programmatic Media, explains it all to you.

The new internal team is comprised of 100 people. In four months, the brand has scaled up search/social, programmatic, ad operations, reporting/analytics, and finance/operations.

"Attribution is challenging, especially when trying to tie back to other channels. More centralized reporting is important, especially if we're running OTT and it's an off-seller and we can't get that data back," Sarah Koch, VP, Programmatic Strategy Director, Havas, tells us. Hear more here.