Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the brand is partnering with technology that optimizes toward customer experience rather than simple performance. Listen in!

There may be myriad ways of looking at your data but Dan Williams, CRO, 3DayBlinds, brought a vivid example of how data can be flawed. Listen to what he said. "Think about that when looking at your data," Williams advised.

"It's like going to buy a suit," said Ben Hovaness, Managing Director, Marketplace Intelligence & Innovation, Omnicom, "and I'm offered an integrated men's lifestyle solution. It's about where you fit in the landscape."

Nick Martucci, Director of Marketing, Westgate Resorts, talks about the use of first-party data. "From a data perspective, we're a bit reactionary. It's not necessarily the right way to go about it and we are shifting that way of thinking with the executive team but it takes time." Listen to him and the rest of the panel here!