Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, which is "a very good thing for publishers." Whether that will be done through first-party data is probably unlikely because it's too thin for marketers who want scale. Listen in on this absorbing Q&A with our Steve Smith!
Hear Luke Edson, CRO, Future plc, explain his hardcore pitch: "There's only 90 minutes in the show. Half of it is editorial, half paid. The minutes in the first third cost more than in the middle third, the final third. I put that urgency to close. Every year, we charge more for the minutes."
Annie Granatstein, Head of WP BrandStudio, The Washington Post, told our Publishing Insider Summit about how the publisher creates engagement with its readers and for its advertisers. "We have the Washington Post Insights team, which does in-house surveys. We're lucky to be able to tap into them." Find out why!