Refinery29 is on many, many platforms -- each with its own set of metrics -- and they are ever-changing since they're all tech-driven companies. So it came up with what it calls The Audience Bible just to keep track of them. Watch as one panelist asks for the deets!

Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, which is "a very good thing for publishers." Whether that will be done through first-party data is probably unlikely because it's too thin for marketers who want scale. Listen in on this absorbing Q&A with our Steve Smith!

Hear Luke Edson, CRO, Future plc, explain his hardcore pitch: "There's only 90 minutes in the show. Half of it is editorial, half paid. The minutes in the first third cost more than in the middle third, the final third. I put that urgency to close. Every year, we charge more for the minutes."