Tommy Means made his mark with integrated interactive campaigns like Sega Monkey Ball's "True Adventures of Chad," which won a Gold Lion at Cannes in 2005, and Microsoft's "Clearification," a winner of two Silver Lions last year.

For Michael Lebowitz, going to work means driving a big spaceship and playing with cool new ideas every day. A cross between art school chic and nerdy science lab, Lebowitz's Brooklyn-based digital shop charts its own path.

While serving as chairman of the Clio Awards Interactive jury in 2004, Lars Bastholm crossed paths with AKQA execs and started a conversation that continues to this day.

Babs Rangaiah recently moved from the U.S. to London as global communications planning director - a particularly fitting title because he has a global media perspective.

As consumers have embraced social media, so has Dell. Bob Pearson doesn't have a traditional media background, unless you count sparring with the media.

Try this tidy oxymoron on for size: cutting-edge State Farm. Much of its digital savvy can be attributed to Ed Gold.

Jeff Marshall is known to take any bet. Maybe that's why he's betting on Pixel, Starcom MediaVest Group's boutique agency/skunk works.

Jonathan Haber has spent the past five years leading media agencies into the future. At Initiative, he was charged with integrating creative media and technology into the planning process.

Sarah Fay's crowning as the head of Aegis Media North America is notable because the head of the digital unit was chosen to run the whole show, rather than the head of traditional media.