Results for January 2010
  • RAM: The Poetry of Digital Direct Marketing
    Aaron Smith and Lisa Harmon are regulars at MediaPost's Email Insider Summit, where they appeared again this past December. But this time, they found themselves more in the limelight and receiving a few more huzzahs than usual.
  • RAM: Oh Snap! Every Logo Can Be Interactive
    With over 75 percent of consumers now having picture messaging capabilities on their phones, visual recognition advertising has been a hot topic of late, enabling companies to launch a virtual conversation with their target consumer via traditional media. Through mobile activation, companies have found a way to not only deliver a wide range of brand content, but open an actual dialogue with the consumer.
  • Cross-Media Case Study: Signal Strength
    In early 2009, Verizon Wireless knew it was headed for a showdown with AT&T. Months away was Verizon's pact with Google, the launch of the Droid smartphone and the company's effort to elbow AT&T out of the iPhone contract. It was dawning on the phone giant, known as "Big Red," that to be iPhone-worthy, it had better get acquainted with the insular, urban-teen and young-adult demo that sets the youth agenda.
  • Behind The Numbers: Whose Brand Is It, Anyway?
    Your brand is not your own anymore. It belongs to consumers, to social media and, frankly, to whoever is talking about you. In fact, the growing importance of social media is giving rise to a new type of marketing that Shiv Singh, the vice president and social media lead at Razorfish and author of the just-released book Social Media Marketing for Dummies dubbed, in a recent report, "Social influence marketing."
  • Q+A: Blake Chandlee, Facebook's Director of Sales, Europe, Middle East, Asia
    When Facebook's director of sales in Europe, the Middle East and Asia, Blake Chandlee, presented at IAB Spain's conference recently, he said in order to generate new demand for products, marketers need to move up the consumer funnel. "The power of the social graph is changing the discovery process," he said.
  • Web U: To Bid Or Not To Bid
    Hamlet asked, "To be or not to be?" Advertisers have to ponder "To bid or not to bid?" - on their own name. And it is the question brand managers have the most trouble answering. Sometimes bidding on your own name is a smart idea, other times it just does not make sense. The answer must be considered in the context of many, often unrelated, factors.
  • Ed:Blog: Interns of the Year?
    The day we announced the honorees of OMMA magazine's 2009 Agency of the Year Awards, an intern at R/GA, which we selected as Agency of the Year, tweeted "Does this make us interns of the year?"
  • Agency of the Year 2009: Best Buying and Planning: MediaVest
    Hulu hooping across platforms: When it made an upfront-style deal with Hulu, Mediavest moved millions of dollars out of broadcast and into the digital space for such old-line clients as Procter & Gamble, showing the confidence to make industry-leading moves, with the scale and means to pull them off in meaningful ways. And it has paid off.
  • Agency of the Year 2009: Best Social Media: Crispin Porter + Bogusky
    Social to the bone: Many agencies are fond of saying they are digital at the core. Crispin Porter + Bogusky may make a claim further than this. It is social to the bone.
  • Agency of the Year: Best Web Design and Development: Firstborn
    Born to run: Working both with agency partners such as Droga5, Wunderman and Ogilvy as well as, increasingly, as digital AOR (including recent wins Aflac and SoBe), Firstborn has raised the bar for advanced design and development that feels somehow simple and intuitive to users. After all, all the fancy 3-D animation in the world doesn't amount to much if it feels forced or unnatural.
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