Around the Net In Brand Marketing Editions for August 2007
Around the Net In Brand Marketing - Friday, Aug. 17, 2007
Oshkosh B'Gosh Upscale Shift Fails
Jones Soda' Strategy: Connection With Consumers
Moet Hennessy Revamps Glenmorangie For Global Push
Alltel Creates "Man Caves" Website
Ads Billed As Entertainment Gain Favor
Around the Net In Brand Marketing - Thursday, Aug. 16, 2007
Green Consumers Demand Alternative To Plastic Water Bottles
Madden NFL Pairs With Pepsi, Visa, Snickers
Study Reveals Huge Growth in Drug Advertising
Bank of America Expands NFL Relationship
Nickelodeon: No More Junk Food Alliances
Around the Net In Brand Marketing - Wednesday, Aug. 15, 2007
Best Buy Offers Liz Claiborne Line
Actions Resonate With Gay, Lesbian Consumers
TIAA Emphasizes Non-Profit URL in Ads
Marketers Mixed Over Return of Imus
Jaguar: When A Good Brand Goes Bad
Around the Net In Brand Marketing - Tuesday, Aug. 14, 2007
Kmart Toy Aisle Gets Multicultural Makeover
Study: Old Media Still Works
Glamour, Fashion Attract Consumers To Unlikely Ads
Starbucks Plans To Expand Brand Reach
FTC Scrutiny Prompts Lead Generation Shift
Around the Net In Brand Marketing - Monday, Aug. 13, 2007
Elvis Has Not Left the Building
Look Back Service Forces Consumers to Watch Ads
Video Web Sites Get Graphics Users Prefer
Kraft, P&G Plan Sell-Off In Slower Categories
Dunkin' Donuts Offer 'Perk' To Home Brewers
Around the Net In Brand Marketing - Friday, Aug. 10, 2007
44 Food Marketers Hit With FTC Subpoenas
Dubai's Istithmar Wins Barneys' Bidding
GM Gets A Boost In Race To Build Plug-In Cars
Marketing Cuts At Vonage Hurt New Business
Packaging Takes Center Stage As Media Fragment
Around the Net In Brand Marketing - Thursday, Aug. 9, 2007
Kroger Expands Organic Food Offerings With Private Label
Campbell Loses Its Taste For Godiva
Wal-Mart And Facebook Target College Roommates
Toyota Hybrids Stall Due To Safety Issues
Johnson & Johnson Takes Legal Action Against Red Cross
Around the Net In Brand Marketing - Wednesday, Aug. 8, 2007
Google Pays Users For Yellow Pages Info
Crown Royal Promotion Celebrates Its Purple Bag
Faygo Soda Pop Celebrates 100 Years
Increase In Generics Bad News For Branded Pharma
New Apple Products Increase Heat On Windows OS
Miller Testing 64 Calorie Genuine Draft
Around the Net In Brand Marketing - Tuesday, Aug. 7, 2007
Marketing Can Turn Around Value Of Sports Brands
Microsoft Takes $50 Off Xbox 360
Diet Pepsi Max Does Dallas
Preschoolers Prefer McDonald's Branded Carrots
GM Won't Renew $1B Olympic Sponsorship
Around the Net In Brand Marketing - Monday, Aug. 6, 2007
Advertising's Demise Is Greatly Exaggerated
Adidas Makes Run At Nike's Sponsorship Lead
Under Armour Campaign Targets Female Athletes
Virgin America Takes Off With High Expectations
Ex-Home Depot Chief Will Be New Chrysler CEO
« Previous Entries
Next Entries »