Around the Net In Brand Marketing Editions for July 2008
Around the Net In Brand Marketing - Thursday, July 17, 2008
McDonald's Reviving '2 All-Beef Patties' Jingle In Contest
Study Claims Tobacco Companies Manipulated Menthol Levels
Economic Slump Taking A Toll On Lifestyle Centers
Whole Foods Introducing Guidelines For Aquaculture
Amazon Opening Video On Demand Store
Dell To Offer Tech Help In Wal-Marts
Talking Brand Strategy With Starbucks' Senior VP-Marketing
Deal With Clorox Spurs Sierra Club Feud
Around the Net In Brand Marketing - Wednesday, July 16, 2008
Auto Ad Spending Drops; Campaigns Reflect High Gas Prices
Sony Video-Downloading Service Faces Stiff Competition
Consumers Still Befuddled Over What 'Green' Means
ANA Study: CFOs Don't Believe Marketing's ROI Claims
Bean-To-Bar Chocolate Entrepreneurs Aim For Greatness
Study: Claims On Children's Food Mislead
EU May File New Charges Against Intel In Chip Probe
Around the Net In Brand Marketing - Tuesday, July 15, 2008
Latest Ad Venue For Captive Customers: Boarding Passes
Off-Label Uses Of Products Raise Marketing Dilemma
Starbucks Debuts Smoothies, Two Mystery Drinks Today
Converse's 'Connectivity' Campaign Goes Aural
Xbox Becoming A Social Experience
Starwood Spotlights Luxury Collection
Collapse Of Crossover Market Hurts Automakers
One Million 3G iPhones Sold In Three Days Since Launch
Around the Net In Brand Marketing - Monday, July 14, 2008
Manipulating Consumer's Habits For A Good Cause
Coke's Global Olympic Campaign Highlights China
P&G Backs Total Care Sub-brand Launch With $60 Million
Chrysler's ENVI Division Developing Electric Cars
Good Marketing Turned Cranberry Into A Brand
Product Placements Acquire A Life Of Their Own On Shows
Sony Bravia TVs Could Get Global Ads
Freshpet Contest Searches For Naughty Dogs
Around the Net In Brand Marketing - Friday, July 11, 2008
China Announces Crackdown On Ambush Marketing
Toyota Will Build Prius Hybrid In New Plant in Mississippi
Corona Admits That Competition Is Chipping Away At Sales
Sometimes It Pays To Stick With An Old Brand; Sometimes Not
Assuaging Wall Street Eroded Starbucks' Brand Value
Slide by Marriott Signals Distress For Hotel Industry
GE Broadens Earlier Plans To Sell Its Appliance Unit
InBev And Anheuser Enter Friendly Talks
Walgreens To Rein In Growth
Around the Net In Brand Marketing - Thursday, July 10, 2008
Drug Companies Revise Marketing Guidelines
Starbucks Serving Up New Round Of Promotions
Motorola's Share Erodes As New Product Pipeline Dribbles
Apple Opening Software Store Online For New iPhone
Hems Are Rising On Men's Pants
Cargill Opens Innovation Center For Cereals and Snacks
Pepsi Offers Limited Edition 'Lemon NFL Kickoff' Cola
Steve And Barry's Business Model Collapses Under Crunch
Around the Net In Brand Marketing - Wednesday, July 9, 2008
Applebee's Taking Cues From IHOP's Successful Turnaround
Stride Gum Is Low-Key Sponsor Of Hit Web Video
Retailers Adjusting To Changing Marketplace
Ford Expanding Quick Lanes Auto Centers
Prepaid Phone Cards Settle False Advertising Charges
Hope For Improved Honey Crop
Linens 'n Things Plans To Close 87 More Stores
GM Denies Plans To Cut More Brands
Around the Net In Brand Marketing - Tuesday, July 8, 2008
Sprint Racing To Regain Customers' Trust
Sources: P&G Seeks Buyer For ThermaCare Pain-Relief Brand
Steve & Barry's Squeeze: Liquidation A Possibility
Tough Times Are Good For Wal-Mart
Facebook Version Of Scrabble Spells Doubt For Scrabulous
Loyalty To Big Three Slipping Away, Even In Detroit
Toyota's Prius Delays Test Customers' Patience
Around the Net In Brand Marketing - Monday, July 7, 2008
GM Mulls Shuttering Or Selling Some Of Its Brands
GM Mulls Shuttering Or Selling Some Of Its Brands
Marketers Must Adjust To The Aging Of America
Companies Tapping Musicians To Extend Brand Awareness
American Family Association Boycotting McDonald's
Kimberly-Clark Launches Back-to-School Sweepstakes
InBev Seeks To Replace Anheuser-Busch Board
Disney On Ice Grows Into Important Marketing Tool
British Judge: Pringles Aren't Potato Chips
Around the Net In Brand Marketing - Thursday, July 3, 2008
Amid Yuks, A-B Wants Product Benefits Message For Bud Light
Bidding For Olympic Green, Adidas Opens Huge Store In Beijing
McDonald's Offering New Items For Olympics
Consumers Reverse Declining Coupon Trend
It's A Great Time To Be A Bourbon
Study: E-Mail Is Most Effective Form Of Direct Response
Nicholson Steps Down As Pepsi's North America CMO
Honda Flourishes With Focus On Smaller Vehicles
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