Anna Wintour, the editor of Vogue, has taken the magazine's haughty tone down and broadened its editorial content. The strategy is working.
The debut of ribald reality show 'Are You Hot?' trailed prime-time favorites like 'CSI' and 'Friends' but drew enough viewers to give ABC a long-sought-after ratings toehold on television's most competitive night.
The soaring popularity of the reality television genre has persuaded many advertisers to shed their disdain.
NBC, already hot on the trail for talented kids and senior citizens, is now looking for a few good moms to marry off. The network on Thursday said it will launch a new reality series, 'Who Wants to Marry My Mom?', in a five-episode installment this spring.
A company's lawsuit against CNN is the latest pressure tactic from advertisers and regulators seeking greater control over how media outlets handle commercials.
Pepsi will pay several million dollars to urban charities, heading off a threatened boycott over its decision to fire controversial rapper Ludacris as its pitchman,
Three of the four biggest broadcast networks said Monday they have no interest in airing a sanitized version of HBO's Emmy Award-winning comedy "Sex and the City." The fourth network, CBS, would not comment on the possibility.
So do you want to be a billionaire? Michael Davies, producer of the game show "Who Wants to Be a Millionaire," and the WB network are collaborating with Pepsi-Cola on a TV game in September that could net someone a billion dollars.
Fed up with driving to the video store in the cold of winter, Beverly Boyarsky thought she had found the perfect solution: video on demand. For about $80 a month, the Huntington Station, N.Y., woman could order movies and premium programming over digital cable.
More universal than television, livelier than billboards -- London marketing whiz kids have hit upon a new advertising medium: the human forehead.