It seems that jumping on the marketing bandwagon will be a demonstration sport for the 2010 Vancouver Winter Olympics.
The leading brand of motor oil, seeking to spur sales by shaking up a staid category, is abruptly switching pitches, proclaiming to drivers that it's the engine, stupid.
"Harry Potter and the Pot of Gold" might be how advertisers and marketers would dub the next title in the series of popular books about the young boy wizard.
"Vegas is an attitude, a hormone," says Michael Carr, a former president of Playboy's publishing division. "It's a level of energy, mystique, sensuality that lives in a person's heart no matter where they are."
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