I look at this as an art form," said Helen Wallace MacDonald, an energetic "field agent" in a guerrilla marketing street team, as she searched a Manhattan subway station for places to affix static-cling stickers that promote Le Tigre apparel. "I'm serious," she said.

The world's advertisers and their agencies on Wednesday honored the oldest and newest advertising media -- print and online -- with two grand prize Cannes Lions awarded in each category, to Volkswagen and Malaysia's Ch-9 TV for print and NEC Corp. and Nike for their online ads.

Four years after the launch of "Survivor," the show's chief, Mark Burnett, is reuniting with CBS in search of a rock star.

There are people for whom getting something to work right is half the fun. For them, there's a new challenge: viewing the digital versions of free broadcast TV.

As I blogged earlier, the ANA is creating a venue in which advertisers will participate in test cells for upwards of a year in a variety of enhanced TV applications including addressability, ad supported video on demand, and personal video recorders. You may naturally wonder why we feel the ANA is suited to tackle this and why our members are electing to participate. Let me shed some additional light .

Again mining the past to shape the future, E. Neville Isdell, the Coca-Cola Company's chief executive, named Charles B. Fruit, who has been at Coke for 13 years, as chief marketing officer.

Several of the largest U.S. newspaper groups on Tuesday said they saw a gradual recovery in the advertising market for the rest of the year, and said the circulation scandals at rival publishers would have little impact on the overall market.

In the new TBS reality series "Outback Jack," a group of women must struggle to survive in the Australian wilderness. From the moment they skydive into the country wearing evening gowns, they are clearly strangers in a strange land.

In a bid to sway regulators to ease telecommunications rules, SBC Communications said Tuesday it intends to spend up to $6 billion over five years to deploy a superfast Internet network that would provide digital TV service to millions of customers.

As the cable television networks near the end of negotiations with advertisers and agencies for the sale of commercial time ahead of the 2004-5 season, they are likely to take in many hundreds of millions of dollars more than they did a year ago.