• The Future of Media, MIT-Style
    ClickZ, August 17, 2004
    Last week, I visited the MIT Media Laboratory in Cambridge, MA. Though Interpublic and McCann have been financial supporters of the lab throughout the years, I've never had the opportunity to visit and tour the facilities. With some clients funding research, I was given able to accompany a group of visitors to the lab for a one-day immersion session. All I can say is, that's some very cool stuff.
  • Intel to Delay Product for High-Definition TVs
    Reuters, August 16, 2004
    In the latest of a series of product delays, Intel Corp. has postponed the launch of a video display chip it had previously planned to introduce by year end, putting off a showdown with Texas Instruments Inc. in the fast- growing market for high-definition television displays.
  • Winfrey Picked to Serve on Chicago Jury
    Associated Press, August 16, 2004
    Oprah Winfrey was picked to serve on a jury at Cook County Criminal Court. Winfrey walked into the courthouse Monday through an alternate entrance to avoid crowds. But officials said once inside the courtroom, she wouldn't receive any special treatment.
  • Celebrity Magazines Up, Laddy Titles Down
    Advertising Age, August 17, 2004
    Among the big winners in the just-released Audit Bureau of Circulations Fas-Fax report, which tracks magazine circulation for the first six months of the year, are the latest celebrity magazines such as Wenner Media's Us Weekly and Bauer Publications' In Touch.
  • A New Campaign for Viagra
    New York Times, August 17, 2004
    Ads for the leading drug to treat erectile dysfunction are about to go naughty. With an annual budget estimated at $100 million, Viagra is adopting the theme "Get back to mischief."
  • For HDTV, an Ad Campaign of Olympic Proportions
    Los Angeles Times, August 16, 2004
    Electronics makers have high hopes as they tout the digital format at the Games. Panasonic has shelled out at least $60 million for elite advertising rights.
  • Olympics Opener Third-Highest Rated on Record
    The Hollywood Reporter via Reuters, August 16, 2004
    The spectacle in Athens lured 56 million viewers to watch at least some portion of NBC's Friday primetime telecast of the opening ceremonies of the 2004 Summer Olympic Games.
  • Playing the Convergence Game
    CNet, August 16, 2004
    Video game consoles may well become the centerpiece of the digital entertainment experience in the home--but not this year.
  • Nike Axes 'Insensitive' Ad
    Herald Sun, August 16, 2004
    Nike has withdrawn a television commercial showing teenage girls swooning over their male tennis coach after it was labelled insensitive.
  • Why Slow Take Offs Are Best For Brand Building
    Advertising Age, August 16, 2004
    Should a new brand take off rapidly like a rocket ship? Or should a new brand take off slowly like an airplane?
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