Prompted by a recent HIV outbreak among porn actors, a state legislator is calling on the industry to voluntarily adopt safe-sex practices - or face the possibility of a state law that would compel performers to use condoms on the job.

Although TV and radio stations still attract the bulk of election ad and marketing dollars, cable and satellite companies will pass newspapers for the third-largest slice of this year's gigantic campaign spending pie, according to a new study.

NBC hit its goal of $1 billion in advance ad sales for its 17 days of Olympics coverage and now stands to add to that with newly available time.

The star of an upcoming HBO reality series about fugitive-chasing bounty hunters has a rap sheet of his own.

A new generation of magazines sells rather than tells.

Judge won't block the premiere of 'Champ.' Its producers are sparring with DreamWorks over competing series.

Who you're speaking to is just as important as what you're saying. It has been said that "media is the new creative." To clarify, the idea is that in this age of hyper-audience fragmentation, the "who" you're speaking to is now as important as the "what" that's being said.

Rock bands have long prospered by living - and selling - images of hard living and brash poses. But sex, drugs and rock 'n' roll are no longer enough. The definition of cool for some acts now includes mobile phone ring tones.

The pack of predators circling the American advertising group Grey Global is swelling, with the US private equity outfit Providence Equity Partners the latest potential bidder to emerge.

Although TV and radio stations still attract the bulk of election ad and marketing dollars, cable and satellite companies will pass newspapers for the third-largest slice of this year's gigantic campaign spending pie, according to a new study.