Here is a look back at some of the highlights, lowlights and sidelights of the first Advertising Week in New York City, which took place last Monday through Friday.

Ambush protection and exclusivity. Those were the buzzwords this week as some of the country's top marketers gathered at Advertising Week in New York City to discuss what they hope to get from their partners in a sports sponsorship.

Time Inc. is marshaling all of its advertising resources to plug the rebirth of Life as a weekly newspaper-distributed magazine competing with Advance Publications' Parade and Gannett Co. Inc.'s USA Weekend.

At the first go-around it seemed that Thursday's panel session in New York hosted by the Audit Bureau of Circulations on "Surviving the Re-shaping of the American Advertising Business" was going to be one softball question after another. But then the "500 pound elephant" walked into the room. Not 10 minutes into the discussion, Moderator David Verklin brought up the "500 pound elephant in the room" and directed the following question to Klein: Have the circulation scandals affected advertising?

September is usually a slow month for tourism in Florida. But this year, after three deadly hurricanes have hammered the state, and with another threatening, tourists are really scarce. To counter the visual pounding the state has taken, tourism officials are planning to nearly double annual spending on promotion, to about $130 million.

In a piece of good news for a network beset this week by a journalism controversy and a federal fine, CBS triumphed Wednesday night in the most anticipated ratings showdown of the new television season - between its "C.S.I.: N.Y.'' and NBC's "Law & Order."

The National Rifle Association is expected to make ad buys in more than 1,000 papers this campaign season, with an estimated expenditure of roughly $1 million.

Advertisers are likely to be the winners as packaged goods titans begin a new battle for customers and ramp up marketing, industry analysts said on Wednesday.

Recent study concludes that ads targeting newly empowered women are mostly cliched and offensive.

Martha Stewart Living Omnimedia Inc., whose founder is scheduled to begin serving a prison sentence Oct. 8, said it had agreed to work with the television producer Mark Burnett to create a prime-time television series featuring Martha Stewart. Mr. Burnett, who developed the reality show "Survivor," will also do consulting work for a syndicated daily TV program, the company said in a statement. Mr. Burnett will get $31.5 million in stock-based compensation.