The National Rifle Association is expected to make ad buys in more than 1,000 papers this campaign season, with an estimated expenditure of roughly $1 million.

The board of the Walt Disney Company said on Tuesday that it would immediately hire an executive search firm and would name a successor to its chief executive, Michael D. Eisner, by June 2005.

These days, a bevy of blue-chip companies are pressed up against the velvet rope, desperate for access to the trend-setting youth market, and many are turning to Steve Stoute for a pass inside. At 34 he has emerged as one of Madison Avenue's surest guides to the wide world of young consumer spending, hip-hop style. Teenage spending alone was estimated at $175 billion last year, according to market research firm Teen Research Unlimited.

A federal judge Tuesday ordered Martha Stewart to surrender for prison by Oct. 8, granting a request by the celebrity homemaker to begin serving her sentence.

Warner Bros. has agreed to license some films to Netflix as part of a test run of the Internet company's upcoming movie-download service, according to sources familiar with the plan.

While ruling out the possibility of direct action by the Federal Trade Commission, an attorney for the regulatory body today called on advertisers and marketers to overhaul their activities directed towards children.

Commercial Alert, a nonprofit organization that opposes "commercialism," announced Monday that it sent a letter to Marlene Kahan, executive director of the American Society of Magazine Editors, asking that new rules be established to require disclosure of product placement in magazines.

The M&Ms characters were voted the No. 1 icon in a nationwide on-line poll whose results were announced Monday as part of the official kickoff to "Advertising Week" in New York City.

The Adbusters Media Foundation, an advocacy group based in Vancouver, Canada, that wants to reduce marketers' influence over culture, is getting into the marketing game itself - with sneakers meant to nip at Nike's heels.

For years, the remixing of songs, both licit and illicit, has been almost as common as the release of original music. The same has not been true of films: There have been only a few recuts of films by people other than the original director or editors, and few if any were legal. But now, thanks to Robert Greenwald, the maker of the anti-Fox News Channel documentary Outfoxed, film may be poised to join music as a medium ripe for being re-edited and re-imagined by third parties.