Advertising Week in New York City now expects a financial loss of about $300,000, according to the American Association of Advertising Agencies, which has to pick up the tab.

While ruling out the possibility of direct action by the Federal Trade Commission, an attorney for the regulatory body today called on advertisers and marketers to overhaul their activities directed towards children.

Warner Bros. has agreed to license some films to Netflix as part of a test run of the Internet company's upcoming movie-download service, according to sources familiar with the plan.

A federal judge Tuesday ordered Martha Stewart to surrender for prison by Oct. 8, granting a request by the celebrity homemaker to begin serving her sentence.

These days, a bevy of blue-chip companies are pressed up against the velvet rope, desperate for access to the trend-setting youth market, and many are turning to Steve Stoute for a pass inside. At 34 he has emerged as one of Madison Avenue's surest guides to the wide world of young consumer spending, hip-hop style. Teenage spending alone was estimated at $175 billion last year, according to market research firm Teen Research Unlimited.

The board of the Walt Disney Company said on Tuesday that it would immediately hire an executive search firm and would name a successor to its chief executive, Michael D. Eisner, by June 2005.

Reports that leading reality television producer Mark Burnett is interested in teaming with Martha Stewart on a new television show once she gets out of federal prison helped lift the battered shares of her media company.

As Madison Avenue mounts a tribute to itself this week with the inaugural Advertising Week events in Manhattan, industry veterans say the ad business is on the cusp of the kind of sweeping changes not seen since the dawn of network television more than 50 years ago. Local and national broadcast TV outlets have taken the lion's share of domestic advertising expenditures since the late 1950s. But today, a growing number of marketers are finding that TV is no longer the only -- or even the best -- route to consumers. Advertising dollars that routinely would have gone to broadcast …

For years, the remixing of songs, both licit and illicit, has been almost as common as the release of original music. The same has not been true of films: There have been only a few recuts of films by people other than the original director or editors, and few if any were legal. But now, thanks to Robert Greenwald, the maker of the anti-Fox News Channel documentary Outfoxed, film may be poised to join music as a medium ripe for being re-edited and re-imagined by third parties.

The Adbusters Media Foundation, an advocacy group based in Vancouver, Canada, that wants to reduce marketers' influence over culture, is getting into the marketing game itself - with sneakers meant to nip at Nike's heels.