• Broadcast ad biz poised to enter new frontier
    As Madison Avenue mounts a tribute to itself this week with the inaugural Advertising Week events in Manhattan, industry veterans say the ad business is on the cusp of the kind of sweeping changes not seen since the dawn of network television more than 50 years ago. Local and national broadcast TV outlets have taken the lion's share of domestic advertising expenditures since the late 1950s. But today, a growing number of marketers are finding that TV is no longer the only -- or even the best -- route to consumers. Advertising dollars that routinely would have gone to broadcast …
  • Martha could get new TV deal
    Reports that leading reality television producer Mark Burnett is interested in teaming with Martha Stewart on a new television show once she gets out of federal prison helped lift the battered shares of her media company.
  • Sen. McCain seeks $1 bln to speed digital TV shift
    U.S. Senate Commerce Committee Chairman John McCain is pushing for up to $1 billion in aid to ensure consumers are not left in the dark when television stations broadcast only new, crisp digital signals, according to draft legislation obtained on Sunday.
  • Post-'Friends' Climate Warlike for Big Four
    Fasten your seat belts, folks; it's going to be a bumpy fall. The level of competitiveness among the top brass at the Big Four networks has been set on "ferocious," and the season only officially starts tonight, at least by Nielsen's clock.
  • On Advertising: Grey sale marks end of an era
    Edward Meyer, the 77-year-old chairman of Grey Global Group, was philosophical last week when asked why he had decided to sell the company to WPP Group, one of the sprawling, publicly traded holding companies that increasingly dominate the advertising business.
  • Kerry links cost of Iraq war to domestic problems in new ad
    AP, September 19, 2004 Democrat John Kerry links the cost of the Iraq war to problems at home and vows in a new television ad to both "defend America and fight for the middle class."
  • Secret lives of ad icons
    First the Republican convention, now Advertising Week. Yes, starting tomorrow, New Yorkers will be immersed in what promoters are calling a "week-long celebration of advertising."
  • Redesigned PS2 Coming This Fall?
    While rumors of a redesigned PlayStation 2, nicknamed "PS two," have made the rounds for some time, Sony may be ready to pull the trigger on shrinking down its system this fall. The Hollywood Reporter, evidently hearing from some of the same sources that have been dropping hints to 1UP of late, reports that Sony Computer Entertainment America may be ready to release a new version of the PS2 console on October 26, alongside Rockstar's Grand Theft Auto San Andreas.
  • Advertisers Stick With CBS Despite Document Flap
    Even though CBS News has taken a battering in the media for using allegedly fake military documents on last week's "60 Minutes II" episode, advertisers and CBS affiliates said Wednesday they had no reason to abandon the network.
  • Conservatives Urge Boycott of Proctor & Gamble
    Two influential conservative Christian groups are calling for a boycott of two best-selling products of Procter & Gamble to protest a statement on the company's internal Web site that opposes a local statute to exempt gays and lesbians from special civil rights protection.
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