DMNews.com, November 10, 2004
Condé Nast Publications appointed Vicki Wellington associate publisher at Domino, a new home shopping magazine planning a spring debut. Wellington moves from the same position at Self magazine, where she worked for a decade. She reports to Beth Brenner, vice president and publisher of Domino.
DMNews.com, November 10, 2004
A recent survey of daily circulation at U.S. newspapers showed declining numbers nationwide, and newspaper industry experts blame some of the loss on the national no-call list. In October, the no-call list completed its first year in operation, during which 65 million consumers registered. Newspapers, which long have depended on telemarketing for new subscriptions and renewals, have had to rethink their marketing strategy.
ANA Regulatoy Rumblimgs, November 9, 2004
Last week, George W. Bush was re-elected to a second term as president and many marketers are asking what the next four years will bring and what issues will impact our industry. The strengthened Republican majority and the President's strong opposition to new taxes likely will reduce the threat of across-the-board advertising taxes at the federal level at this time. However, the president in his election victory speech and his first press conference after the vote has already signaled that he is contemplating a major review and possible overhaul of the existing income tax code that may significantly affect our …
Ephron on Media, November 8, 2004
There's been a lot of buzz about Apollo, the new research joint venture of Arbitron and VNU being championed by P&G. Past the Lion and the Lamb biblical commentary, buzz does not usually punctuate research. Glazed eyes do. How is Apollo different from the research bits we squint at in the trades everyday? Or better said, "What can Apollo tell us that we really, really want to know?"
Wired, November 9, 2004
According to categories developed by the data-mining company Acxiom, Douglas Rushkoff is a "shooting star." He's urban, career-focused and has settled down a bit later than average. He probably likes taking a run in the morning and watching Seinfeld reruns. He's a so-called cultural creative and Acxiom recognizes Rushkoff's type. The company also knows how he and others like him operate -- what they buy; how they vote; and when, on average, they'll have kids and perhaps need fertility drugs or a new crib. Using Acxiom's sophisticated, reverse-engineered analysis of buying patterns, these companies may have a better chance at …
Hollywood Reporter, via Reuters, November 9, 2004
After nearly six years of nurturing and expanding one of basic cable's strongest brands, Carole Black will resign her post as president and CEO of Lifetime Entertainment Services when her contract expires at the end of March. In an interview Monday, Black told The Hollywood Reporter that after much soul searching, she recently came to the conclusion that it was time to begin a new chapter in her life.
The New York Times, November 9, 2004
Maxim magazine, which imported the British-born "laddie" sensibility to America seven years ago, has begun an ad campaign intended to convince advertisers that it is now the last great refuge of American men.
Reuters, November 9, 2004
New York Times Co. will sell its midtown Manhattan headquarters building to a partnership led by Tishman Speyer Properties for $175 million, the companies said.
The New York Times, November 8, 2004
Election Night 2004 delivered more than one decisive victory. As Roger Ailes, the chairman of Fox News, and Rupert Murdoch, the chairman of its parent company, News Corporation, entertained their guests with cheeseburgers and hot dogs in a suite down the hall from the control room, Fox's cable news channel was dramatically consolidating its ratings gains of the past few years.
The New York Times, November 8, 2004
When CNN announced late last month that it was shutting CNNfn, its financial news channel, analysts immediately speculated that the demise would give the Fox News Channel the opening to start the business news outpost its executives had long talked about.