Mediaweek, December 14, 2004
MTV Networks announced Monday the 2005 launch of three new cable channels targeting Asian audiences in the U.S.: MTV Desi, MTV China and MTV Korea. Each channel will offer music and original and acquired programming reflecting the cultures served by each network.
New York Post, December 15, 2004
Just nine complaints of indecency to the FCC have sparked the federal investigation into NBC's telecast of the 2004 Summer Olympics.
Ephron on Media, December 8, 2004
It's getting harder and harder to tell who the good guys are. Especially when you're just a bystander looking at the cards. John Wayne understood this. Even playing poker, he wore a white hat. Advertising unfortunately is a "black hat" to many. Like a saloon gambler, it seems smooth and slippery and plays with other people's money. "Public interest" is a white hat. The poor honest sheriff trying to keep Dodge City safe.
Hollywood Reporter, via Reuters, December 13, 2004
ABC's "Desperate Housewives" returned Sunday after taking a break last week to beat CBS' "Survivor" primetime finale.
The New York Times, December 14, 2004
Can an irreverent campaign help a venerable product named after a flightless bird fly off the shelves? That is the ambitious goal of the campaign now under way for Kiwi, the line of shoe care products that dates to 1906. Kiwi is sold in almost 180 countries by the Sara Lee Corporation, the packaged-goods giant that also markets brands like Ball Park, Champion, Jimmy Dean and Hanes.
Reuters, December 13, 2004
Television's "Yule Log," a 38-year-old New York holiday tradition featuring a filmed loop of a roaring fireplace set to music, is going national this year on Superstation WGN, parent company Tribune Broadcasting said on Monday.
Canoe, December 13, 2004
Four ad agencies that charged taxpayers more than $350,000 in commissions for a controversial TV series about hockey legend Maurice Richard actually did no work on the series, a public inquiry was told Monday.
MediaWeek, December 14, 2004
Cinema advertising is the surprise market-leader in terms of growth after the sector outperformed the rest of the industry as figures revealed the fourth consecutive rise in expenditure in the UK.
Variety, December 12, 2004
Ad giant the Omnicom Group is in talks to acquire Endeavor Marketing Solutions, the marketing arm of the Endeavor talent agency.
The Hollywood Reporter, via Reuters, December 13, 2004
The Federal Communications Commission has asked for a tape of NBC's broadcast of the opening ceremony of the Summer Olympics after it received at least one indecency complaint.