NBC and Mark Burnett, the reality-television mogul behind "The Apprentice" and "Survivor," announced yesterday that they had reached a deal with Martha Stewart's company to bring her back to morning television next year, after she is released from prison in West Virginia.

The first campaign for All from its new United States agency does not look like typical detergent advertising. Indeed, the campaign for All, now on television and in magazines, is as whimsical and low-key as most ads for laundry products are rational and hard-selling. The goal of the campaign, with a budget estimated at $15 million to $20 million is to differentiate All from its competitors in a crowded category with pitches that are deliberately at odds with what consumers expect for detergents.

Advertising Week returns to New York on Sept. 26-30 after a successful run this fall, supported by more than 24 trade groups and corporate partners. Nonprofit Advertising Week in New York City Inc. runs the event, positioned as a weeklong celebration of advertising's contributions to the economy and its influence on popular culture. This year's event drew more than 40,000 attendees, generating $55 million in economic impact for New York, according to the New York City Economic Development Corp.

A week after the Audit Bureau of Circulations determined that Hoy had overstated its circulation by a whopping 46%, Tribune Co. announced today that the Spanish-language daily will convert its Chicago and Los Angeles editions from paid to free distribution. The New York/New Jersey edition, where the circulation fraud occurred under former Editor and Publisher Louis Sito, will remain a paid product. The cover price for Hoy, which is almost totally sold on a single-copy basis, is 25 cents.

ABC Radio has locked in its crown jewel. Looking to protect its turf against fast-rising challenger Fox News, radio syndication giant ABC has quietly signed conservative talk show host Sean Hannity to a new contract.

The History Channel made its own history yesterday by entering into an agreement to promote New York City through ads, historical tours and a program for restoring historical monuments. The deal, valued at $19.5 million over 3.5 years, is the second achieved by the city's marketing agency. The first made Snapple the city's official beverage.

Reality television's survivors and junior Trumps have been bumped from the top of the water-cooler agenda -- and all it took was four volatile homemakers. "Desperate Housewives" has unexpectedly stolen some of reality's gloss and resurrected the prime-time soap opera genre long absent from the broadcast networks.

One of the hottest agencies in advertising, almost constantly in the spotlight, is under renewed scrutiny as two of its biggest accounts are placed in review and its charismatic leader prepares for even more time in the public eye.

Publicis Groupe said its president and chief operating officer Roger Haupt is stepping down from those posts and the holding company's management board. He will remain chairman of Publicis Groupe Media and will continue to act as a consultant to Publicis Groupe chairman and CEO Maurice Levy.

Viacom Inc.'s Infinity radio unit expects ribald talk show host Howard Stern to remain with the company through the end of next year when his contract expires, a senior executive said on Tuesday.