• This Oscar Host Is Willing to Call It as He Sees It
    The New York Times, January 20, 2005 The Oscar nominations have yet to be announced, but Chris Rock, the host of next month's Academy Awards ceremony, has already decided who one of the evening's big winners should be: Jamie Foxx, the star of the biopic "Ray." The casting of the acerbic Mr. Rock as host of the 77th annual Oscars, which ABC will broadcast on Feb. 27, is an untraditional move for the Academy of Motion Picture Arts and Sciences, which in recent years has chosen less caustic comedians like Billy Crystal and Steve Martin to serve as M.C.
  • Interpublic Changes Chief Executives Again
    The New York Times, January 20, 2005 The Interpublic Group of Companies, seeking to jump-start a flagging turnaround, is changing chief executives for the second time in 23 months. Interpublic, based in New York, announced yesterday that Michael I. Roth, the chairman since July, had also been named chief executive, effective immediately.
  • KB Aims to Make Home for 'Desperate Housewives'
    Los Angeles Times, January 19, 2005 Forget "Desperate Housewives." How about "Desperate for Publicity"? In an audacious attempt to get its product placed on ABC's top-rated prime-time soap opera, KB Home sent a letter to the show's executive producer suggesting that the suburb where every housewife has a secret needed a brand name.
  • Swimsuit Issue Offer: Invitation to Opt Out
    The New York Times, January 19, 2005 There are, it seems, subscribers who dislike Sports Illustrated's annual swimsuit issue. They do not want to see it and they certainly do not want it sent to them. They view the sensuous lounging of supermodels in expensive bikinis as alien to the mission of a weekly sports magazine. The headline on a small box in two recent issues read "If You Don't Want the Swimsuit Issue." The notice provided a phone number (1-866-228-1175) for subscribers to request that the issue not be mailed to them. Those who make the request will have …
  • Deutsch Wins Revlon's Mitchum Advertising Account
    AdAge.com, January 18, 2005 Revlon has awarded creative and media responsibilities for its Mitchum antiperspirant brand to Interpublic Group of Cos.' Deutsch, New York, according to executives familiar with the matter.
  • VW's Ad Is Spoof On Terror
    New York Post, January 19, 2005 provocative video clip released on the Internet showing a suicide bomber behind the wheel of a Volkswagen left viewers wondering if it was a car commercial or a hoax.
  • CBS Plans to Change Evening News Format
    The New York Times, January 19, 2005 The CBS chairman, Leslie Moonves, said on Tuesday he is planning to introduce significant, potentially revolutionary changes to the format of "The CBS Evening News" when Dan Rather departs as anchor in March.
  • Public Relations Industry Debates Payments to Commentator
    The New York Times, January 19, 2005 The dispute over the decision by the Ketchum public relations agency to pay a company owned by the conservative commentator Armstrong Williams to promote the Bush administration's educational policies continues to roil the industry.
  • Electronic Arts and ESPN Sign 15-Year Deal to Sell Games
    The New York Times, January 18, 2005 Electronic Arts, hoping to shore up its eroding dominance in the sports video game market, said yesterday that it had signed a 15-year deal giving it the exclusive right to use the ESPN brand in games.
  • Disney Plans to Mix Ads, Video Games to Target Kids, Teens
    USA Today, January 17, 2005 To reach kids and teens to promote Disneyland's 50th anniversary this year, Walt Disney Co. will use one of the hottest - and most controversial - gimmicks in the media business: "advergaming."
« Previous EntriesNext Entries »