New York Post, February 4, 2005 The "Desperate Housewives" of Wisteria Lane are desperate for a spinoff - and might get one. "The network [ABC] has saved an area [on the schedule] for me when I'm ready to write it," series creator Marc Cherry tells the latest edition of TV Guide.

AdAge.com, February 3, 2005 Cadbury Schweppes Americas Beverages has shifted brand equity advertising duties for its Sunkist soft drink to the San Francisco office of Y&R, following a review, the marketer said.

The New York Times, February 4, 2005 Talk about zigging when others are zagging: On the Monday after the biggest day of the year for television advertising (otherwise known as Super Bowl Sunday), a leading publisher will begin what it is calling its largest effort ever to promote the power of print as a medium.

Chicago Sun-Times, February 3, 2005 At some point during Fox's Super Bowl Sunday marathon, probably many points, it will fall to someone to plug the episode of "The Simpsons" that follows the game, the postgame show and as many pricey ads as the network thinks we can stand before passing out from sensory overload, indigestion and sheer exhaustion.

DMNews.com, February 3, 2005 New York breaks an advertising campaign soon to influence visiting officials of the International Olympic Committee to award the 2012 Summer Games and Paralympics to the city.

The New York Times, February 3, 2005 CBS News announced yesterday that Bob Schieffer, the host of "Face the Nation" for more than a decade, will become the interim anchor of "The CBS Evening News" after Dan Rather quits the broadcast on March 9.

The New York Times, February 3, 2005 Doug Herzog, the president of Comedy Central, has been chosen to take over Spike TV, the fledgling "network for men," whose previous president resigned last weekend. Mr. Herzog will take over Spike while maintaining his position at Comedy Central; Viacom owns both channels.

The New York Times, February 3, 2005 Even before kickoff, the Super Bowl has its first advertising casualty. In a highly unusual last-minute reversal, the Ford Motor Company withdrew a commercial from the game late yesterday in the face of complaints.

The American Spectator, February 2, 2005 After much fruitless soul-searching Rolling Stone magazine last month announced it had a change of heart and would not after all run advertisements for the New International Version of the Bible. Kent Brownridge, general manager of Wenner Media, told USA Today, "We are not in the business of publishing advertising for religious messages." This news wouldn't have surprised anyone back in the '70s when Rolling Stone was still a counter-culture, drug-booster zine, but today's RS is about as edgy as an overripe watermelon, and has become little more than a clone of the dozen …

DMNews.com, February 2, 2005 Even Steve Lacy, president and chief operating officer of a magazine publishing giant like Meredith Corp., admits that today's consumer is firmly in control. He said society is becoming much more fragmented, and the media world, with its proliferating television channels and magazines, reflects that. He cited Procter & Gamble's analysis on the demographic and media changes over the past 20 years.