AP, February 2, 2005 New York Yankees great Yogi Berra has filed a $10-million lawsuit against TBS, claiming that the cable television network sullied his name by using it in a racy advertisement for its "Sex and the City" reruns.

The New York Times, February 2, 2005 Sport utility vehicles are beastly, or at least beastlike. That is the message of a new public service campaign from the governments of the 50 states and the District of Columbia, Puerto Rico and the Virgin Islands. The $27 million campaign, paid for with settlement money from a lawsuit against the Ford Motor Company, starts this week and is aimed at informing young men in particular about the rollover risks of sport utility vehicles.

Wired, February 2005 Last May, shortly after being named president of Comedy Central, Doug Herzog spent a day at a Santa Monica luxury hotel called Shutters on the Beach. Gathered around him were the channel's 15 or so programming execs. They were there to talk about the big stuff: the brand, the zeitgeist, and where to go from here.

Hollywood Reporter, via Reuters, February 2, 2005 Conservative watchdog group Parents Television Council blasted MTV as "smut peddlers" Tuesday, accusing the music cable network of targeting young viewers with oversexed programing.

Adweek, January 31, 2005 ESPN is preparing to meet with at least five agencies as the client reviews the media portion of its estimated $45 million ad account, according to sources.

Toronto Star, February 1, 2005 Procter & Gamble's prospective buyout of Gillette Co. may be troubling news for advertising giant BBDO Canada. A unit of New York-based Omnicom Group Inc., BBDO Canada currently quarterbacks media buying and advertising creations for Gillette, while Leo Burnett Worldwide and Saatchi and Saatchi, divisions of Omnicom rival Publicis Groupe, perform similar tasks for Procter & Gamble Co.

News.com.au, February 1, 2005 The satellite news channel Al-Jazeera which is financed by the state of Qatar is to go public, its spokesman told AFP overnight. "The form of privatisation is to be decided over the coming months, on the basis of the final results of a study being carried out by a US firm which specialises in privatisations," Jihad Ballut said.

New York Post, February 1, 2005 What on Earth is the two-headed dog? It's the new logo for MTV2 and the creature behind MTV's viral-marketing campaign to create all-important buzz for MTV2's new look and programming. Yesterday, MTV plastered its headquarters in Times Square with the two-headed dog profile. And for the past three weeks at New York's coolest concerts, rock-loving hipsters have been bombarded with T-shirts, hats and hoodies emblazoned with the silhouette of a two-headed dog.

USA Today, January 31, 2005 TV's February sweeps race is over before it even begins. The 28-day stretch beginning Thursday always features high-profile programming to provide a ratings jolt - and, therefore, beefed-up ad rates - for local stations.

The New York Times, February 1, 2005 An advocacy group, USAction, said on Monday that four television networks had turned down its request to run an advertisement opposing President Bush's effort to clamp down on medical malpractice lawsuits.