The New York Times, March 3, 2005
Martha Stewart, the wealthy entrepreneur whose corporate and personal worlds were rocked last year by a felony conviction, was heading home early today after spending five months at the minimum-security federal women's prison in Alderson, W.Va.
The New York Times, March 4, 2005
After 18 years, the National Pork Board is taking "the other white meat" in another direction. The organization, seeking to promote pork as a more contemporary choice at mealtime, like chicken, is tripling its advertising spending and playing down the theme it has used since 1987 of pork as "the other white meat."
BusinessWeekOnline, March 4, 2005
Now that Stewart has paid her debt to society, she can look forward to a queen-size salary, a lucrative TV deal, and probably a book.
The New York Post, March 4, 2005
The ad shows a woman in a skintight catsuit ? a la actress Catherine Zeta-Jones in the caper flick "Entrapment" crawling through a laser-beam security system. But the most eye-catching aspect is the tagline: "Likes to work on all fours." In promoting its new reality series, "Impossible Heists," Court TV executives openly acknowledge that the campaign is anything but innocent.
The New York Times, March 4, 2005
The boardroom and family battles at Cablevision Systems took a new turn yesterday as the company said it would delay shutting the Voom satellite television service to give Charles F. Dolan, the Cablevision chairman, more time to assemble a deal to buy the business.
The New York Times, March 3, 2005
Martha Stewart's name may be enough to sell magazines, but Newsweek magazine apparently does not think her body is. On its cover this week, Newsweek features what appears to be a photo of Ms. Stewart but is actually an image combining a photo of her face and one of a model's body. The idea, an editor at the magazine said, was to portray Ms. Stewart as she may appear when she emerges from prison in a few days - slimmer and stronger than ever.
AdAge.com, March 3, 2005
Grey Global Group shareholders early this morning approved the sale of the company to WPP Group, clearing the way for the deal to close March 7. Grey shareholders will get $1.7 billion in cash and WPP stock, with a nearly $500 million prize going to Grey's Ed Meyer.
AdAge.com, March 2, 2005
Publicis Groupe's Saatchi & Saatchi, New York, today named a creative director to handle the agency's General Mills advertising account.
Hollywood Reporter, March 2, 2005
Radio shock-jock Howard Stern, whose daily show is too racy for many blue-chip sponsors, will usher in a new era of national radio advertising once he begins his new gig at Sirius Satellite Radio in January, the company's CEO Mel Karmazin said Wednesday.Stern is way overpaid but what the hey...
The New York Times, March 2, 2005
Now that the Academy Award for best picture has been presented to "Million Dollar Baby," Madison Avenue is awaiting the verdict on its $1.6 million babies - the commercials that cost a record $1.6 million for each 30 seconds of time during the Oscar broadcast Sunday on ABC.