The New York Times, March 24, 2005
After an eight-year absence, General Motors rejoined Major League Baseball yesterday as a national sponsor through 2007 with a deal worth at least $50 million.
The New York Times, March 23, 2005
The New York office of Saatchi & Saatchi, scrambling to recover from the loss of 17 employees who worked for an important client, General Mills, has lured a top creative executive from a competitor to help rebuild the team.
The New York Times, March 23, 2005
Gail Berman is expected to leave her job as the chief television programmer at Fox Entertainment for the movie business, taking the top creative position at Paramount Pictures under the new chairman, Brad Grey, executives at both companies said yesterday.
AdAge.com, March 23, 2005
Way back in August when Martha Stewart was still awaiting her sentencing, her namesake company, Martha Stewart Living Omnimedia, bought for $6 million from New Age Publishing the monthly Body & Soul, along with a newsletter from natural health guru Dr. Andrew Weill. Next week, the new and improved Body & Soul, with signature MSLO design elements woven into it, hits newsstands and subscribers mailboxes. Deb Bishop, the designer behind Everyday Food, turned her energies to dressing up Body & Soul. Inside one can find photos of spring rolls lovingly prepped, a bright green slice of kiwi, oh so carefully …
Adweek, March 22, 2005
Bally Total Fitness is in the final stages of a media buying and planning review that has come down to two finalists: Publicis Groupe's Starcom and Aegis Group's Carat, sources said.
AP, March 23, 2005
The 11 contestants left on Fox's reality hit "American Idol" are getting another shot at stardom. Phone numbers that allowed viewers to pick their favorite contestant were incorrectly displayed during Tuesday's show, prompting a re-vote during the show scheduled to air Wednesday, the network said in a statement.
The New York Times, March 22, 2005
Several automakers, among them Toyota, Ford Motor and BMW, are financing an advertising campaign aimed at politicians that asserts that automobiles are "virtually emission-free." The campaign is part of an effort by a broad coalition of automakers to present their vehicles as environmentally benign at a time when the coalition is suing California to block a new regulation to curb global warming emissions and is continuing to lobby in Washington against tougher fuel economy regulations.
AdAge.com, March 21, 2005
The Securities and Exchange Commission today made official a $300 million settlement agreement with Time Warner, resolving charges that the media giant's America Online unit misstated advertising revenue.
AdAge.com, March 22, 2005
Kaplan Thaler Group CEO Linda Kaplan Thaler will appear as a co-judge on Making It Big, an Apprentice-like reality show that debuts April 25 on cable's female-oriented Oxygen Network.
Washington Post, March 22, 2005
When Sumner M. Redstone's Viacom Inc. bought the CBS television network in 2000, adding its television stations and Infinity Broadcasting radio stations to his movie studio, theme parks and Blockbuster video stores, he said the new company would be a "formidable media giant." For a time, it was. But now, five years later, bigger may no longer be better, both for Viacom and several of its behemoth media and entertainment peers.