Peter Liguori, president and CEO of FX, last week was named Fox entertainment president. He was not only the top inside choice to replace the departing Gail Berman but also was considered by media agency executives as the best hope the network has in restoring the mystique of the "Fox brand" to its scripted schedule.
Consumers appear to have taken careful note of the recent major troubles among prescription drug makers, according to an annual survey on direct-to-consumer advertising released yesterday.
You had a couple of choices if you wanted to be the first on your block to have a PlayStation Portable. You could have placed an advance order at a participating retailer, shown up the store at a civilized hour and returned home rested, refreshed and ready for game excitement. Or you could sit outside the Sony Metreon retail complex here for more than 36 hours--some of them during heavy rain--for the chance to buy a single unit of the magical gadget at 12:01 a.m. PT Thursday.
The 10 drug companies behind a recently established discount card for the uninsured are launching an advertising campaign to promote it. The ads for the Together Rx Access Card will appear on 12 cable networks, radio stations in 34 markets and newspapers in several cities next month. Roba Whiteley, executive director of Together Rx Access, declined to give the campaign's budget, saying the companies were "spending a robust amount."
Through the eras of John Chancellor, Tom Brokaw and now Brian Williams, Howard Reig's voice also was heard when viewers heard they turned on the news.
Sir Martin Sorrell, the chief executive of WPP, has been hit by a £9m tax bill as a result of changes to his employment status with the global advertising and marketing group. To meet the liability Sir Martin has sold shares in the company for the first time in its 20-year history.
Jaguar Motor Cars Ltd. has chosen Havas' Euro RSCG to handle global ad duties for its luxury automobile brand, according to executives familiar with the matter.
In my last blog posting, "Who's Killing Television", I focused most of my remarks on key issues that the Television industry needs to address in short order. At ANA's Television Advertising Forum yesterday, I reiterated those concerns - and, in fact, added one or two more. However, despite my concerns, I am, actually, quite optimistic about television's long-term health and well being. Over time, I believe television will retain its "championship status" as the preferred medium-of-choice by marketers for a number of very important reasons:
The Flatiron Building is getting a nose job - courtesy of clothing designer H&M. The retailer with nine stores in the city has struck a deal to hype its upcoming spring line by slapping one of the city's biggest billboards on the rounded corner of the historic Flatiron Building at 23rd St. and Broadway, the Daily News has learned.
Fox Broadcasting has moved to the top spot in the battle for viewers but now must find a new leader.