Carsey-Werner Distribution, the 23-year-old home to off-network hits like That '70s Show, The Cosby Show, Roseanne, 3rd Rock from the Sun, Grace Under Fire, A Different World and Cybill, will make some significant changes.
Who doesn't love a wedding? For that reason, Anheuser-Busch Cos. is inviting Budweiser drinkers to the New Line Cinema comedy "Wedding Crashers," which opens nationwide July 15. Besides placing Budweiser in the movie, the St. Louis brewer will roll out two television spots that use clips from the movie, something A-B hasn't done for a promotion since "Backdraft" in 1991.
One of the advertising business' hottest creative shops is heading to Madison Avenue, years after the industry largely abandoned the famed street as its power base. Strawberry Frog ? one of a new breed of independent shops that is challenging more established rivals ? is packing up its 25-person office in the Meatpacking District and moving to 60 Madison Ave.
Marketers will always have an affinity for print advertising. It's one of our most valuable targeting and reach-extending media. It has shelf life, and it's extraordinary in its ability to match the advertising message with the editorial content. However, the media landscape has evolved - and continues to evolve with lightening speed. For print to remain competitive within our marketing mix, we offer 10 "pleas" to get the print industry to the head of the class. The following were presented at the June 16 ANA Print Advertising Forum held at the Grand Hyatt in New York City:
U.S. newspaper publishers desperate to slow circulation declines have found they can draw millions of readers to their Web sites -- but making money from that audience is proving much tougher.
A key U.S. Senate panel on Thursday decided not to intervene in a long-simmering dispute over the "broadcast flag," a form of copy prevention technology for digital TV broadcasts.
An analysis by Scarborough Research released today using a new measurement it calls Integrated Newspaper found that newspaper websites are contributing significant numbers of readers who do not necessarily read the printed publications, resulting in larger audiences overall. As expected, it found that audiences for newspaper Web sites tend to be younger than those of the printed newspaper.
ESPN will take over the programming of ABC Sports under a consolidation of the non-production operations of ABC Sports and ESPN that was announced today. In addition to programming, the ABC Sports marketing, communications, finance and legal units, among others, will now be merged into and managed by ESPN.
Charmin has a new low-rent cousin, Charmin Basic. It's slightly less "squeezably soft" - but it's a lot less pricey than Procter & Gamble's other toilet paper. Procter's Bounty has a less expensive version hitting markets now, too. And, while Procter is among just a handful of companies introducing downmarket versions of upmarket brands, it has a lot more company when it comes to advertising to a budget-minded nation.
On the eve of a vote crucial to its financial health, the public television system is being buffeted by political and economic forces that have pushed it into a situation many say is one of the most precarious in its 38-year history. The House of Representatives is considering a measure today that would nearly halve federal funding for public television ? a move that broadcasters predict would force the closure of small, rural stations and curtail production money for programming.