The American Society of Magazine Editors today announced the finalists for this year's National Magazine Awards.

Honda is marketing its new Ridgeline pickup primarily to current customers rather than to buyers of Big 3 pickups. "Our first aim is not to put up a fight against the Big 3," says Tom Peyton, senior manager of national advertising for American Honda Motor Co. Inc. "Our first aim is to keep in-house current Honda owners who have needs for pickups."

Kevin J. Martin, a telecommunications lawyer known for his pragmatic and independent streak as a Republican member of the Federal Communications Commission, was selected by President Bush on Wednesday to become the agency's 26th chairman.

Attention Associated Press members, prepare to get more for your money: Now available, two leads for the price of one. In a break with tradition at the 156-year-old news cooperative, the AP will now offer two different leads for many of its news stories, the organization confirmed Wednesday.

The media giant Viacom is considering the possibility of dividing its business into two separately traded public companies, according to chairman and CEO Sumner Redstone.

United Airlines is taking a page from beer companies and packaged goods marketers and is calling out its main competitor, American Airlines.

Mercedes-Benz USA is giving the 10 million interactive TV subscribers of DISH Network satellite TV an advanced "all-access pass" to experience and experiment with the new generation M-Class through an innovative interactive advertising campaign beginning this week and running through March.

Walt Disney Co.'s ESPN Inc. announced that it would launch a monthly Spanish-language edition of ESPN the Magazine in partnership with Mexico's largest media company, Grupo Televisa.

A big campaign to reintroduce Pepsi One diet cola will be different in one big way from the campaigns that came before, as well as from typical campaigns for Pepsi-Cola soft drinks: no television commercials. The Pepsi-Cola Company, long famous for elaborate, expensive spots stuffed with celebrities, music and special effects, is forgoing them for the multimillion-dollar Pepsi One campaign, now getting under way.

Comcast, the nation's largest cable company, said yesterday that it would offer its customers a video recorder service from TiVo, news that helped send TiVo's shares up nearly 75 percent. Investors had soured on TiVo lately, on fears that its pioneering service for digitally recording and playing back television programs was being eclipsed by house brands offered by satellite and cable companies.