Madison Avenue's version of the chicken or egg question is whether or not the creative forces behind commercials work hand in hand with the folks deciding where said ads would run. The most recent answer has been "yes," with a large number of agencies consolidating creative and media work under one roof. According to the Wall Street Journal, Ogilvy North America is looking to hire employees for a "digital media-planning operation aimed at emerging ad venues." In addition, creative agency Arnold recently hired a media planning executive. Recent consolidation moves include Procter & Gamble's Old Spice brand to Wieden + …

Content is king, so it should come as no surprise that the king content provider, Google, has made another move into the mobile arena by making Google News available on mobile phones. The service is currently available only in the U.S., and the only fee subscribers pay is their normal fee to access the Internet on their mobile device. CBS recently launched a paid service sending subscribers text messages containing breaking news. GQ also announced plans to offer content (coupons, sales, and event listings) to subscribers via mobile devices.

Skier Bodie Miller didn't just disappoint his country and his team with his lousy Olympic performance (no medals, way-too-carefree attitude); he also embarrassed the media, notes Jon Friedman in MarketWatch. Newsweek, Time and "60 Minutes" all featured Miller and played up strong medal expectations. "By the end of the Turin Games, the media representatives were backpedaling more furiously than a hockey defenseman facing a three-on-one rush by the opposing team," writes Friedman. "Perhaps magazines need to insert warning labels on their lofty predictions."

Rupert Murdoch wants to invade Boston via his "cheeky New York Post," according to a Boston Globe columnist. The two papers are reportedly in negotiations to have the Globe print the Post on its--the Globe's--Boston presses and deliver the paper to the city on Globe ttrucks.