Campbell Soup will stick with its "Mama's Boys" campaign for Chunky Soup through a 10th version set to feature eight NFL players, the most yet. The effort, from Young & Rubicam, will have stars including Larry Johnson of the Kansas City Chiefs, Maurice Jones-Drew of the Jacksonville Jaguars and Matt Hasselbeck of the Seattle Seahawks -- and all their moms. TV and print are set to roll around the NFL's 2007 opening weekend in September. The tag "It fills you up right" will also be back for another go. "With our biggest roster of NFL players and more …

Digital screens running ads at local supermarkets or gas pumps are becoming ever more ubiquitous as advertisers try to reach their targets at the very moment they are making purchases. A new company named DS-IQ Inc. wants to see if they are paying attention. The Bellevue, Washington, firm makes software designed to measure the effectiveness of such ads, and is already in Supervalu stores and some other retail centers. By telling advertisers when and where their in-store ads generated the most sales, it hopes to help them produce better campaigns. "They get to see very specifically how their …

NBC has cut a deal with U.S. Figure Skating that will have the Peacock Network covering the organization's championships for the next three years. The pact includes Saturday night prime-time coverage of the women's free skate competition, which is probably the biggest draw of the event. It features 10 hours of coverage, including international competition Skate America and extends through the 2010 Olympic Winter Games, which NBC also airs. Also part of the agreement: The format has been remade for TV, with all finals on weekends and aired live, but with none scheduled opposite pro football. NBC Sports …

Cox Communications is going after an international crowd in its northern Virginia market, touting a free package of global channels on its digital cable system. Available this summer to current subscribers, the new tier will include three Korean programmers: panAsian channel ImaginAsian; Chinese CCTV-4. The other nets in the package are Dutch, Russian and French. The channels will be available to 250,000 customers, and Cox points out that while similar fare is available via DirecTV, it costs $25 a month. In tandem, the company will also launch a new international-calling plan under which, for a $1.99 monthly fee, …

New England Patriots quarterback Tom Brady is the celebrity face of Stetson fragrances, signing a two-year-plus deal to be the brand's spokesperson and appear in a new campaign. Stetson is made by Coty and is the company's big men's fragrance brand. Brady defines the passion, pride and masculine spirit of the Stetson man, Coty says. "His allure extends off the football field, and he is widely known for his distinctive masculinity and irresistible character," notes Chief Executive Officer Bernd Beetz. TV spots will hit the air in September, with print ads in support of the campaign. Financial terms …

CBS Radio has suspended two hosts on a New York FM station following complaints from an Asian-American group about a prank phone call to a Chinese restaurant. The call, played on WFNY's "The Dog House With JV and Elvis" the day after Don Imus made his now-infamous remarks about the Rutgers women's basketball team on another CBS-owned station, was later replayed a week after Imus was canned. In it, unsuspecting employees of a Chinese restaurant are berated by a caller. He tells one woman he would like to see her naked and also attempts to order "flied lice." …

A CBS affiliate in Wichita, Kansas, has declined to run a pro gun control TV spot, claiming the ad is misleading. The effort is part of New York City Mayor Michael Bloomberg's ant-firearm campaign, and his people are questioning the station's objectivity in the wake of the decision. The ad pushes repeal of a law that bars the Feds from sharing some gun data with local law enforcement. The National Rifle Association says the legislation protects privacy, but Bloomberg argues it hurts law enforcement's chances of tracing illegal weapons and their sellers. The spot was set to run …

Sen. Sherrod Brown (D-Ohio) is vowing to fight what he says are new attempts by tobacco companies to sell cigarettes to kids. Elected last fall, he notes the "the Senate again is re-engaging in the whole tobacco issue," adding that the industry "lied" when they said they had stopped marketing to children. He points to similarities between a new cigarette campaign and a popular perfume. "There's a new ad campaign, Camel No. 9," Brown says. "It looks like Chanel No. 19. It's pink. ... You can't look at Camel No. 9 and think they're not marketing to children, or …

California Gov. Arnold Schwarzenegger has hit MTV in an Earth Day promotion featuring an 800-horsepower car that can run on biodiesel. Schwarzenegger shows up in a special episode of "Pimp My Ride" in his latest environmentally-themed event. Mechanics installed the new engine in a 1965 Chevy Impala and managed to craft a vehicle that accelerates from zero to 60 mph in three seconds. He says the car's emissions of greenhouse gases will be half that of a gas-powered car: When Schwarzenegger first ran for office four years ago, he was slammed for his gas-guzzling Hummers, but says he has …

Some consumer and health groups charge that prescription-drug ads can be deceitful, interfere with the doctor-patient relationship and lead to unnecessary drug use. While the Food and Drug Administration requires mandatory risk information in ads and bars "false and misleading" messages, it is not required to review them before they hit the air. So it's not clear whether the FDA reviews most advertisements at all. For instance, a Government Accountability Office report last year found FDA reviews only a "small portion" of the ads it get, and does not use consistent criteria when doing so. And it does not …