Snoop Dogg is getting another crack at the small screen with a new reality TV show set to run on E! this fall. The star already has a good TV resume that includes MTV's "Doggie Fizzle Televizzle" and plenty of appearances on other shows, like Showtime's "Weeds" and NBC's "Apprentice." The new series will follow his various endeavors, including raising kids, pushing a line of pet products and running a youth football league. Comcast Entertainment Group chief Ted Harbert, who is in charge of E!, announced the new series to a gathering of television critics in Los Angeles.

The newspaper ad slump has taken its toll nationwide, but in Denver, one business seems to be keeping Mile High City print a going concern. While some major department stores and other firms are still advertising in Denver's two dailies (albeit at reduced levels, the American Furniture Warehouse runs in almost every edition of the Post and Rocky Mountain News -- and subscribers are apt to get their papers in AFW-logoed bags. Much of that is due to company owner Jake Jabs' -- the only major advertiser who formally objected to the two papers joint operating agreement -- affection …

International Speedway Corp. has tapped DeutschMedia as agency of record, dumping Mediaedge:cia due to DeutschMedia's knowledge of the motor-sports category, along with it knack for local accounts. "They bring quite a bit to the table, but the most significant is the way they structure their buying organization -- from the market level up," says Leonardo Santiago, manager of corporate and investor communications for ISC. "This approach is a vital requirement for our racetracks, given their direct relationship with local media and fans across the country." The agency will handle ISC's media planning and buying and possibly …

Rep. Elliot Engel is pushing a bill to create a federal advisory committee to help the transition from analog to digital broadcasting coming in 2009, while providing more money to inform consumers about it. The New York Democrat joins other powerful politicians, like House Commerce Committee Chairman John Dingell and Telecommunications Subcommittee Chairman Ed Markey, who are worried about lagging DTV awareness -- and that it could create a voter backlash. Engel bill's would create an advisory committee to coordinate DTV movement between industry and government, including the National Telecommunications & Information Administration, set to run the digital-to-analog …

The National Basketball Association has inked a deal with Wrigley that will make five of the Chicago candy company's brands its "Official Chewing Gums." Terms of the multi-year deal were not disclosed, but the brands involved are Big Red, Juicy Fruit, Winterfresh, Doublemint and Spearmint Chibe. "We saw a great opportunity to leverage the power of the Wrigley and NBA brands to reach our consumers," says Paul Chibe, Wrigley's vice-president of U.S. marketing, who adds the target is young adults. Wrigley will use new marketing and advertising once plans are finalized later this year. One thing …

While FX's "Nip/Tuck" has been the target of a pressure campaign from fringe groups, the show's creator says show will be just as risque when it returns for a new season this fall. According to Ryan Murphy, the executive producer, the program is already the most sexual on air and will stay that way. He says it explores "things in our society that are a little bit taboo... We've always been upfront about it, and we try not to be gratuitous about it." He adds that he thinks it is being copied by other programs, something, which …

Interpublic is now expected to avoid a big hit by keeping North American media buying and planning for Johnson & Johnson, according to insiders. J&J, with brands including Band-Aid and Neutrogena, is reviewing its $3 billion global account that was mostly handled by Interpublic agencies. But the holding company won't keep it all, as it is expected to lose out in markets including Australia, Latin America and Europe. Still, its Universal McCann unit is expected to retain U.S. media duties while Europe will go to Aegis Group's Carat. Omnicom's OMD, which is already handling J&J in China, will …

NBC News has formed a new production company that will offer nonfiction programming to NBC Universal and its cable channels, including MSNBC, along with other global broadcast and cable networks. Peacock Productions brings together the talents and resources of the people behind the news division and programs like "Dateline" and already has a raft of projects in the works. Among them are "Tom Brokaw Reports," a reality series set at an all-female detective agency; an updated version of a Hank Aaron documentary; and "9/11: The Search for the Truth." "At a time when producing for only …

Sony Computer Entertainment America has told agency TBWAChiatDay that its estimated $100 million Sony PlayStation account will go into review, according to insiders. And while TBWA parent Omnicom Group tried to keep the review in the family, Sony has signed on consultancy Select Resources International to oversee it. TBWA isn't talking, and it has apparently not decided if it will try and keep the business. The agency has handled PlayStation and its game titles since it came out in 1994.

ESPN is going all out to promote David Beckham's first game with the Los Angeles galaxy soccer team, boasting 19 cameras, including one that will track just him. And the July 21 match is being promoted with a TV campaign featuring a remake of Beatles' classic "Hello Goodbye," a print effort in USA Today and a one-hour documentary. Beckham is also appearing with NFL star Reggie Bush in an adidas ad campaign, along with one for Motorola. But the odds are stacked against the player, in spite of his $250 million deal with Galaxy, which was greeted with …