The Air Force has rolled out a new ad campaign tagged "Above All' that is supposed to reflect its presence over battlefields and the nature of its missions in air, space and online. It first broke this week via the Air Force Portal, which hosted a short video and explanation of the goals. "Above All is more than a slogan," says a message sent out with the spot. "Above all is the standard we hold ourselves to every day. Above all is what we do day in and day out. Above all, we are united in defending America." …

A new ad campaign on behalf of the pharmacy industry has been unveiled by the National Association of Chain Drug Stores that focuses on the sector's role in health care quality, affordability and accessibility. Tagged "Pharmacies. The face of neighborhood health care," the message is that pharmacies and pharmacists offer convenience, accessibility, expertise, prevention and counseling. The plan is to target Capitol Hill, the executive branch, the media and opinion leaders in Washington, D.C. "We are announcing a major campaign to tell our story like never before," says NACDS chief executive officer Steve Anderson. "Pharmacies are essential to …

The Parents Television Council is calling for yet another advertising boycott -- this one aimed at companies that buy time in the CBS drama "Dexter." The show, imported from cable net Showtime, is being attacked for violent content and the PTC is also calling on CBS affiliates to preempt it. The main character works as a police blood-spatter expert who fulfills his murderous desires by doing in criminals. CBS has edited the show, but apparently not enough for the scolds at the PTC. "Despite countless public calls for restraint and corporate responsibility, CBS broke its own promise to …

The NFL Network just lost a big chunk of its distribution as the Dish Network has dropped it from an "America's Top 100" Package, relegating it to the "Americas Top 200" package instead. In raw numbers, that means NFL Network has lost about 4 million subscribers, cutting its base to about 31 million. The new hit follows one suffered by NFL Network last year when Comcast bounced it to a sports tier, resulting in the loss of about 8 million subscribers. Dish Network officials aren't talking, but a note posted to its retailers' Web site …

In the wake of the Radio Advertising Bureau's recent report that overall revenue in the medium was off 6%, Wachovia Securities analyst Marci Ryvicker describes those numbers as a "horrible start to the new year" for the industry. She also cut her forecast for the industry to a 0.8% decline this year from a previously flat year-over-year expectation. "We think [Wall] Street estimates for 2008 are at risk and that most numbers will come down during the next two weeks as companies report [fourth-quarter] results and provide color on" the first quarter. Ryvicker also reduced her revenue …

After last week's high-profile hearing on Capitol Hill about his alleged use of performance-enhancing drugs, Roger Clemens has pulled out of an ESPN-sponsored event at Disney World later this month and an appearance on "ESPN the Weekend." The withdrawal comes after Clemens indicated he would go forward with the paid promotional appearance only days before the contentious hearing.

Undeterred by turmoil in the retail sector and the likelihood of an onrushing recession, J.C. Penney is readying a new campaign for its "American Living" line that it says is its biggest launch to date. Mike Boylson, the retailer's CMO, admits he has been questioned about the wisdom of breaking such a large campaign right now, but notes the economic downturn could also be an opportunity. "Our attitude is that when things get tough, it becomes a market share game -- you've got a chance to take customers away from the competition," he says. "For about a five-week period, wherever …

The Federal Communications Commission will find out later this month if the Supreme Court will hear its case - rejected by lower panels - that it has the power to fine TV stations for isolated, fleeting broadcasts of the "F-word" under federal indecency laws. The nine Justices will meet on Feb. 29 to consider the FCC's appeal, which has the support of the Bush administration. Four Justices will need to support the FCC for it to get its appeal heard. In June, the U.S. Court of Appeals for the 2nd Circuit ruled that an FCC move to start …

Kirstie Alley and Jenny Craig may have broken up, but the star of "Fat Actress" may weigh in with her own entry in the diet category. "After lengthy negotiations, regretfully the Jenny Craig Company and I did not come to an agreement to continue as their spokesperson," says Alley. She adds, in a statement posted on People magazine's Website, that although her experience with Jenny Craig was "extraordinary," she wants "to create something new that will help millions of people end the seemingly never ending fatty-roller coaster ride." She intends to develop her own weight-loss brand and …