Horizon Media took product integration to a new level when it introduced a video game created for "The Bourne Supremacy" on "Jimmy Kimmel Live!" last Friday. The media agency inserted Guillermo, the security guard who often stars in comedic skits on the Kimmel show, into the video game. It is an industry first to place a TV character into a video game to launch its marketing program. "We are trying to leverage the atmosphere and the environment in which the media would take to [our game] and speak to the target audience," says Joel Mayne, supervisor for Vivendi, which …

Beer is joining the parade of marketers willing to develop TV programs centered on their products. Dos Equis beer will present a reality series on the Mojo HD cable network that will chronicle the search for an assistant to a fictional character in the brands ads. The show is scheduled to run for five weeks starting in late summer and have commercials, though none from rival beers. People interested in applying for the branded show must sign up at a site named after The Dos Equis advertising tagline. Presumably the number of online applicants will help convince other …

Entrepreneur magazine is enduring a newsroom shakeup as it prepared to be acquired by a private equity group. Following the departure of longtime editor Rieva Lesonsky, two executive editors also have left the magazine. Maria Valdez Haubrich and Karen Axelton's departures come only days after parent company Entrepreneur Media named former WiesnerMedia executive Amy Cosper vice president and editor-in-chief. Chuck Fuller also recently left his position as the magazine's director of business development. All exits come as Entrepreneur Media is reportedly in the final bidding stage of its sale to an unnamed Boston-based private equity firm. The spate …

In a burst of optimism, Bravo will present its first "A-List Award" this week, a new entry to the increasingly crowded field of cable and broadcast awards shows. Channels from TV Land to Spike have introduced awards shows lately, even as the audiences get smaller and smaller. No doubt The People's Choice awards and Golden Globes were hurt by the writers' strike. But the Emmys, Grammys and Oscars all suffered their lowest-ever ratings this year even though they were unhampered by the strike. Bravo is unfazed. Its awards ceremony airing on Thursday night honors the creative process …

In a new instance of Web content migrating to mainstream TV, HBO has bought an estimated 8% to 10% stake in the comedy Web site FunnyorDie.com and has commissioned 10 half-hours of programming from it as part of the deal. The pact also has the two sides partnering on future projects, from live comedy tours to a possible Funny or Die-branded programming block on one of HBO's offshoot channels. For now, the 2-year-old site must find a producer to help comic Will Ferrell and his Funny or Die partners shepherd the initial order of 10 half-hours." We want …

Old media, we'd like you to meet new media. A board of media advisers is being been formed to ease relations between media companies and Redlasso, the Internet startup that collects footage from television networks and lets users search, clip and embed the footage on outside sites. Former Viacom executive Michael Dolan and former Paramount Station Group president Anthony Cassara will be the founding members of Redlasso's advisory board and will provide strategic counsel. Last month, former CBS CEO Michael Jordan agreed to act as a liaison between the media companies and Redlasso. Fox, NBC and CBS …

While PBS has the luxury of shunning commercials in its TV broadcasts, in the online world PBS is welcoming ads. The publicly supported, not-for-profit television network announced it will be streaming several programs on the Hulu Web site, including "Nova," "Wired Science," "Carrier" and "Scientific American Frontiers." This isn't the first ad deal that PBS has struck, although it is the first that will get widespread distribution. Hulu will place a 30-second spot before each program, splitting the revenue with PBS. Commercials will only be allowed at the beginning of its shows and ads for tobacco companies and politicians …

Newly sold and heading for yet another sale, TV Guide has been revamped to be more topical and serve as a filter for its readers. Among the changes: a department devoted to buzz about commercials and online video, as well as TV programs. The latest redesign is from Debra Birnbaum, promoted to editor last month after Macrovision completed its $2.8 billion purchase of TV Guide parent Gemstar-TV Guide and ousted her predecessor Ian Birch. The redone issue hits newsstands Thursday, and includes more celebrities with Behind the Scenes, showing shots of stars off the set; and Cameo, a first-person …