CBS has absorbed CNET into CBS Interactive and reorganized the unit along five areas of focus, all overseen by CEO Quincy Smith. Initially, CNET tech coverage will be integrated into the programming of" 60 Minutes" and "48 Hours." Smith says CNET's network of Web sites--which run the gamut from tech news to foodie and parenting resources--will add "tonnage and heft" to CBS' existing online offerings. "We're going to make sure we present all that news in an integrated way," he says. The expanded CBS Interactive unit, based in CNET's West Coast offices, is organized into technology, entertainment, sports, …

About 35% of adult broadband users said they had watched one or more TV shows via the Internet, but their preference is still the trusty television set, per a new study by Nielsen and the Cable & Telecommunications Association for Marketing. A convincing 94% of adults who subscribe to cable or satellite TV said they prefer to watch television on traditional TV sets, but if they go to the Web, they go to catch up on favorite shows and get the scoop on actors and upcoming episodes. Online TV viewers said they like short format online content, …