College students seems to be getting more serious, at least when it comes to their media habits. In this fall's survey by Anderson Analytics, college kids' favorite brands are Facebook, Nike, iPod and Time magazine. TimeCosmo as the No. 1 magazine, and jumped ahead of last year's No. 2, People. CNN.com made it into the top 10 Web sites for the first time, while sites such as Perez Hilton and CollegeHumor dropped off the list. Overall, the tone of the answers in the survey seemed a lot weightier than in years past, say researchers. …

Michael Wolff's new book "The Man Who Owns the News" explores the mumbling, ferociously competitive News Corp. chairman Rupert Murdoch. Wolff writes that last summer, some News Corp. executives were drily calling Murdoch's famous acquisition of The Wall Street Journal a $25 billion deal -- the purchase price of $5.6 billion plus the $20 billion the market subsequently lopped off the News Corp.'s market cap. Wolff says he has more admiration for Murdoch's independence than for his successes: "I just like the idea of the guy who essentially pays attention to no one else." Murdoch invented …