Netflix is said to be close to a $100-plus million deal with Miramax to stream the studio's film library, which includes titles like "Pulp Fiction" and "Good Will Hunting."

Consulting firm McKinsey & Co., which "was associated with magazine closings, layoffs and deep budget cuts at Condé Nast" in 2009, is back again -- but not necessarily to recommend the executioner's ax, according to Adweek's Lucia Moses. Sources that include a Condé Nast spokesperson say the McKinsey mission is to assess "the profitability of various brand extensions" -- which could lead to some changes or cutbacks, Moses notes -- and help with digital content.

Good and bad news in TV programming notes: Fox's "Fringe" was renewed for a fourth season, while FX's "Lights Out" was canceled due to poor ratings, though every episode of its first season will be aired.

Paul Fahri profiles "journalism's growth market." Surprise; not news about Charlie Sheen, but coverage of the U.S.' esteemed lawmaking body. Apparently "news about Congress is among the few kinds with a consistent national and international following." This trend has led to the growth of The Hill newspaper, which changed from a weekly to a five-day-a-week pub, and doubled its number of journalists to 60. Also growing significantly: "the number of print, broadcast and digital journalists credentialed to cover Congress," which will exceed 6,000 this year. That means "a ratio of roughly 11 news hacks to each member of Congress," Fahri …

While CBS news anchor Katie Couric considers moving to daytime TV once her contract is up, her bosses don't seem too anxious to keep her. Instead, they're looking to "60 Minutes" correspondent Scott Pelley as the "leading candidate for Couric's job should she bolt, which seems to be a foregone conclusion," writes the L.A. Times. Pelley's loyalty to CBS -- he's been with the network for more than 21 years -- could be a key factor in the decision.

Speaking of layoffs, as we were in the Condé Nast item above -- while Gannett employees suffered a slew of them last year (hundreds, plus other downsizing that added up to 2,400 eliminations and many wage cuts) -- its top execs were still amply rewarded. Chairman and CEO Craig Dubow received $9.4 million last year, double his 2009 pay. That sum included a $1.75 million all-cash bonus for cost-cutting measures, according to the company's latest shareholders proxy report.

Using demographics like age and sex to target TV commercials is "essentially invalid," and "a misallocation of television advertising investments," CBS Corp. Chief Research Officer David Poltrack said in a speech to the Advertising Research Foundation's Re:Think 2011 conference. To replace demographics, CBS worked with Nielsen to create a "historic" six-part system segmenting viewers by behavior and attitudes that will be available to all Nielsen customers, Poltrack said.

Women at NBCU, an advisory board begun in 2009 to provide insights on marketing to women and consumer trends for the entertainment company and its marketing partners, has added eight more female execs to its board. The new members are Wendy Clark of Coca-Cola, Deborah Marquardt of L'Oreal, Andra Ehrenkranz of Macy's, Linda Sawyer of Deutsch, Esther Dyson of EDventure, Ellen Levine of Hearst and Katherine Oliver of the New York City Mayor's Office of Media and Entertainment, and Mika Brzezinski (in the original article as Mike -- I was wondering why a guy would be joining the group), …

In a very detailed post, Capital New York's Tom McGeveran predicts that the impressive hires the Huffington Post recently made in an effort to beef up its news desk might work for a while, but ultimately won't really change the HuffoPo "fast-and-cheap view of 'journalism.'" "The point is, when journalists are called on to redirect the corporate culture of an organization, sometimes it works in a small way, but usually it doesn't; and almost never on a vast scale," he writes. "If management's idea for a brand overhaul is to import cool, or gravitas, or intelligence, the best-case scenario …

Printing company R. R. Donnelley & Sons Co. announced its purchase of Journalism Online, the company founded and managed by media magnate Steven Brill and partners to help publishers make money online, along with the company's Press+, a paid content management system. "It's not quite the result the co-founders had in mind in April 2009 when" the mag launched "with the trademark bravura that accompanies a Steve Brill endeavor," writes Paid Content's Staci Kramer. "The launch followed Brill's splashy memo on how to save journalism and the New York Times."