Some cable channels like HBO have made exclusive deals with TV Everywhere for reaching viewers on digital channels, but that strategy is short-sighted, writes Gigaom's Ryan Lawler. He explains how other channels like Disney have taken a different approach, for example working with Netflix as well.

Interesting piece from New York Times executive editor Bill Keller on the HuffPo-AOL deal -- as well as "our fascination with capital-M Media," which he describes as "so disengaged from what really matters." Here's Keller amusingly describing Alexandra Huffington's "instinctive genius for aggregation": "I once sat beside her on a panel in Los Angeles (on - what else? - The Future of Journalism). I had come prepared with a couple of memorized riffs on media topics, which I duly presented. Afterward we sat down for a joint interview with a local reporter. A moment later I heard one of my …

For the fourth time in two years, Martha Stewart Living has added a new name to the top of the masthead: Pilar Guzman as editor in chief. Guzman, who founded the defunct parenting magazine Cookie, also has experience writing a blog, Momfilter, so she plans more of a blogosphere focus for Living's Web site. The pub's most recent editor in chief, Vanessa Holden, left the publishing world in February to become creative director at home design company West Elm.

Vivian Schiller has resigned as chief executive of the NPR board. This New York Times/Media Decoder story by Patrick Lyons also lays out the backstory of the recent controversies surrounding NPR, from the network's dismissal of political commentator Juan Williams to, most recently, a fund-raising exec getting caught on video condemning the Tea Party movement. Other stories suggest the board actually ousted Schiller. And a post from the NPR Ombudsman blog details an apologetic inside view.

CBS Corp Chief Executive Les Moonves is "sure" his network will get "substantial price increases" at the upcoming upfront -- and other top TV execs are similarly optimistic in a piece by Reuters' Paul Thomasch. Why the cheerful forecasting? A healthier auto market -- and upticks in other key ad categories, such as telecommunications, consumer electronics and banking.

Hollywood Reporter's Marissa Guthrie lays out the five big trends of the upcoming pilot season. Among them are "the 'Glee' effect" (wow, Steven Spielberg's producing "Smash," about a Broadway musical, for NBC); unorthodox-family sitcoms like the straight-from-"The Kids Are All Right"-plot for the NBC show "A Lot Like Us," about a lesbian couple and their sperm donor; and "TV stars rebooted," such as yep, Don Johnson on NBC's "A Mann's World," and Tim Allen on an ABC comedy.

Speaking at the Bloomberg Media Summit, Hearst Magazines President David Carey took an upbeat stance on tablets, predicting that in five years or so tablet users could make up 25% to 30% of magazines' circulation.He also said Hearst might consider introducing an iPad publication like News Corp.'s The Daily.

"Dan Rather is ebullient," begins Jim Rendon's long piece in Mother Jones that describes the previous CBS anchor's life at "Dan Rather Reports" on HDNet -- an "obscure outlet" where the 79-year-old is enjoying tackling "meaty, challenging stories." Still,"does great reporting matter if nobody sees it?" asks Rendon. The piece revisits the events that led to Rather's firing, when he says he "felt like hell." Rather also believe that Viacom, which bought CBS in 2000, pushed him off "60 Minutes" "to curry favor with the Bush administration," writes Rendon.Still, Rather's able to put all that behind him and focus on …

Sex columnist Dan Savage has a "legitimate claim to being America's most influential advice columnist,"writes Benjamin J. Dueholm in Washington Monthly. Though known as "a kind of gonzo avenging angel for the nation's sexual minorities," as Dueholm puts it, Savage has also acquired "a kind of mainstream acceptance, ubiquity and respect that might have been unthinkable a decade ago," writes Sadie Stein on Jezebel. "He's not just the most-read advice columnist in America, but, with the launch of his upcoming MTV show, likely to be the best-known, too."Dueholm, a Lutheran pastor, argues in his long, analytical piece that "the …

"Over the weekend, two of the nation's most prominent newsweeklies debuted new looks under new editors. How often does that happen?" asked New York's Chris Rovzar, introducing a quick chart comparing the new Newsweek and the new New York Times Magazine. Nothing too critical here. Both pubs get vague complimentary adjectives -- Newsweek is "peppier... and more hip," while the Times mag is "sleeker, more agile, and more fun."