May this year seems primed for mag relaunches. There's Every Day With Rachael Ray, discussed above; and another food mag, Bon Appétit, also with a relatively new editor, Adam Rapoport. He discusses the mag's"evolution" and "incremental changes" in a Q&A with New York magazine's Grub Street blog. Among the somewhat-subtle switches are photographs that look "real" -- "there are beautiful cookies, but they're shot on parchment paper with crumbs," says Rapoport -- and more of the "story behind the recipes."

The New Republic's Eliza Gray did the math, and sure enough, Vanity Fair's obsession with the Kennedys is revealed as fact: "According to my count, roughly one-third of the issues of Vanity Fair since 2003 have contained at least one article about a Kennedy, written by a Kennedy, or mentioning a Kennedy at least seven times." Sure, Kennedy coverage still sells issues, but when you're scraping the bottom of the barrel with less-than-groundbreaking tidbits (during the inauguration, JFK "felt fat" and had "broiled bacon" for breakfast, according to a 6,000-word February piece) and facing reader complaints, it's time to move …

Director James Cameron isn't content to develop new 3D technology for such movies as "Avatar." Now he wants to popularize the use of the process in episodic television and sports programming, as well as advertising. So, working with "Avatar" cameraman Vince Pace, Cameron founded the Cameron-Pace Group, to "develop a new generation of camera systems, services and creative tools, " according to Reuters. Among the group's missions: lowering 3D production costs to fit realistically into budgets, and "proselytizing to get people to change their perception" about the technology.

Optimism seems to abound in the magazine biz: the number of pubs (54) launched in the first quarter of this year was more than double the number (25) launched in the same period last year, according to magazine database MediaFinder.com. Regional interest, food and women's titles dominate the launches, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine. The arithmetic isn't all blue skies, however, since slightly more mags also folded in that time than last year -- 25 versus 23.

Will the oversexed Cosmo girl get her own reality show? That could happen, now that Hearst Corp. and reality show producer Mark Burnett are forming a joint venture to "create TV, live event and other content across emerging media platforms," according to The Hollywood Reporter. Hearst will acquire a "substantial" stake in Burnett's production company, says the article. "Great projects" are reportedly in the works, but there's no specific mention of what they will be -- just lots of typically corporate happy-deal talk from Burnett, Hearst CEO Frank Bennack Jr., and Scott Sassa, president, Hearst Entertainment & Syndication, who will …

Turner's three general entertainment cable networks -- TBS, TNT and Tru -- have begun offering advertisers the chance to buy commercials tailored to the content that surrounds them, in the culmination of an effort begun in 2007. This isn't a new practice, but the chance to offer regular messages of this type, rather than typical one-off deals, is, according to Advertising Age. Here's how it works: Turner tags specific moments in series and movies in an effort to find content that echoes a message advertisers might want to make, and then develops related ad segments.

In order to finish an article by Jonathan Franzen posted on the New Yorker Web site, readers must go to the pub's Facebook page and "like" the story. It's a first for the magazine -- an attempt not just to increase its Facebook fans, but, according to mag spokesperson Alexa Cassanos, "to engage with people who want to engage on a deeper level." (Oy, an icon of literacy giving us a quote riddled with corporate adspeak?)

You can rest easy, according to The Wrap: While "unemployment is still stuck way above 8 percent" and "states are laying off teachers... America's CEOs are going to be OK." Whew. And most OK of all was Viacom CEO Philippe Dauman, whose salary of $84.5 million for just nine months of work last year topped the list of top 200 CEO salaries as ranked by The New York Times.

Time Warner Cable and Viacom were in federal court dueling over whether their current contract allows Time Warner to distribute its programming over any device -- in this case, the iPad -- without further negotiation.What about Cablevision, which also just began streaming channels over its iPad app? Viacom's Kelly McAndrews tells Paid Content's Staci D. Kramer: "Cablevision doesn't have the rights to stream our content through the app. ... We're exploring all of our options. A legal option is certainly something that we're considering."

A spokesperson confirmed reports that USA Today is considering paying its writers bonuses for page views, in what could be the first case of a major print publication doing so. But notice we just said "considering" -- it's probable execs at many other print pubs are thinking about the same thing, but are doing their wondering a little more quietly.