Reader's Digest refines its tablet strategy by allowing readers to subscribe through its iPad app, for $1.99 per month or $14.99 per year. Print subscribers can get the iPad version for free for six months, and individual issues are still sold for $1.99.

Ashton Kutcher, cover boy for September's Details, also edited an online version of the mag. And? "Turns out Hollywood's prettiest boytoy is one compromised whore of a magazine editor, directing most of his recommendations and profiles to tech companies he's invested in, with nary a word of disclosure. It's shameless even by Condé Nast standards," writes Gawker.

The Weather Channel has appointed Mary Ellen Iwata vice president of original content development, starting Aug. 29. She will oversee the production and development of non-scripted series and specials, as well as creating cross-platform opportunities with weather.com and other mobile devices. Which makes us wonder exactly what "non-scripted" means for this brand. Documentaries, maybe, in the "10 Worst Tornadoes" mold, but are weather-based reality shows a realistic option? You can't plan in advance to track a hurricane, so how about we go backstage to watch a dashing meteorologist? Hmmm....

InStyle magazine will be providing content to location-based mobile app Shopkick that includes "Shop By Color" virtual pop-up store. Shopkick provides rewards such as discounts and gift cards to shoppers in 10 retail stores.

Rodale named Laura Frerer-Schmidt, Self associate publisher since July 2010, as the new publisher of Women's Health, effective Sept. 6. She takes on the post previously filled by Jack Essig, who became Esquire's publishing director six weeks ago.

The choice of words journalists use to describe someone non-white reflect how the media cover people of color -- a point implicit in this piece by Mallary Jean Tenore, which may interest you even if you're not a journalist or a copy editor. For example, Tenore thinks the word "minority" isn't specific enough. "And as people of color become a majority, the word is becoming increasingly inaccurate," she writes.

"In a tactic reminiscent of campaigns surrounding retransmission-consent negotiations," Fox is now telling pay-TV customers who can no longer access new episodes of Fox shows online to ask their providers to participate in Fox's "TV Everywhere" service, according to Todd Spangler.Currently, only Dish Network has such a deal with Fox, allowing subscribers to watch new episodes of Fox shows at Fox.com, Hulu and Hulu Plus eight days after their TV premiere.

TLC announced it was not renewing "Kate Plus 8," the show that continued the saga of Kate Gosselin and her brood after the acrimonious breakup of Kate and ex-husband Jon. The show, which premiered originally in 2006 as "Jon & Kate Plus 8," just began its second season in its latest iteration, and will have hit the 150-episode mark (including all its versions) when it goes off the air.

American Media Inc., the publisher of the National Enquirer, Shape and Men's Fitness among others, has pulled itself off the sales block, according to anonymous sources cited in The Wall Street Journal. The company had "informally explored a sale earlier this year."

Link-sharing site Reddit and others like it "have lessons to teach traditional media players, if they want to listen" about the shape of future journalism, writes Mathew Ingram, analyzing a post by "David Weinberger, co-author of the seminal Web 2.0 book 'The Cluetrain Manifesto.'"Many of the lessons include aspects of community journalism, such as a Reddit feature where users -- such as a woman with a serious disease -- offer to answer any queries from the community. "Obviously, Reddit and its ilk aren't a replacement for investigative journalism, or foreign reporting, or any of the other valuable things that major …