We caught up with this post from last week, and found it a fascinating look at how personally many folks took the changes at Netflix. CEO Reed Hastings' alleged misdeeds -- from raising fees to dividing Netflix up into two separate companies -- are seen as a personal affront to writer Chuck Ross and many of the more than 23,000 commenters who responded to Hastings' blog. The post's headline says it all: "Ding! Ding! Ding! We Have a Winner!... Who's the Company or Person Exhibiting the Most Insane, Self-destructive Behavior in the Past 12 months? No, It's Not Charlie Sheen …

Jeff Sonderman reports on two tweets reacting to The Wall Street Journal's decision to start tracking wsj.com users' personal information without their consent. First up is blogger Dan Gillmor, who calls it "'a crappy and hypocritical move' in light of the Journal's extensive reporting on online privacy invasions. 'Remember: I and other Journal readers are paying real money to use that site. We are not getting something for free in return for handing over some personal information. The Journal is just greedy.'" Naturally, Alan Murray, executive editor for online at the Journal, tweets that Gillmor's take is "a bit overwrought."

Youtoo, the cable channel that is a reinvention of "the obscure, money-losing ALN," launched yesterday with a unique premise: viewers record 15-second videos that can be broadcast on TV, reports Gary Levin. Of course folks can already broadcast themselves on the Web all they want, but Youtoo CEO Chris Wyatt is betting that TV exposure has a special magic, an "unbelievable thrill": "It's very hard to quantify what fame feels like to someone who's not a celebrity," he says.The channel will also have other user-generated content in original shows like "Your Comedy Show" and "Say Yes & Marry Me."

Lucia Moses runs down a list of candidates reportedly (according to unnamed sources) being considered for the Time Inc. magazine division CEO post, noting that the company "still seems to be focused on bringing in an outsider." Among those on the short list: Medialink's Wenda Millard; former Viacom CEO Tom Freston; Richard Zannino, now a managing director at CCMP Capital; Google exec Eileen Naughton.But then again, maybe not. "An insider source said none of the people whose names have come up were in serious contention," writes Moses.

Bounce TV, reportedly the first broadcast network targeted to African-Americans aged 25-54, has launched in many markets in over half the country, including Chicago, Atlanta, Houston, Cleveland, Cincinnati, and Memphis. Programming will include movies, sports and "entertaining programming from a faith-based perspective," according to company principal Will Packer.

In "a 'course correction,' quietly adopted at Fox over the last year," the network, guided by CEO Roger Ailes, is toning down its conservative image and dialing back "the Tea Party talk," writes Howard Kurtz. For one example, there's the network's behavior at last week's Republican candidates' debate. "But the real eye-opener was the sight of [Fox] anchors grilling the Republican contenders," writes Kurtz. That tactic "pleases the White House but cuts sharply against the network's conservative image -- and risks alienating its most rabid right-wing fans."So why the change? Ailes thinks it's "a chance to boost profits by grabbing …

"The examples of magazines teaming up with e-commerce sites, almost all of them announced within the last several weeks, could practically fill a shopping mall," writes Eric Wilson in a piece dissecting this trend. While fashion mags especially are hardly known to have air-tight edit/advertising walls, still, this move by such mags as Vogue, GQ and Esquire (not a fashion pub) is definitely a blurring of boundaries. As mags become retailers, department stores, which do advertise in such pubs, could see them as competitors. Such mags could also lose the trust of their readers, points out Lucky's editor Brandon Holley …

Dreamworks Animation's films -- which include the likes of "Shrek" -- will be streaming on Netflix starting 2013, the company announced. That means Dreamworks is leaving Time Warner's HBO a year early -- and moving from cable TV to the Web.

It's not just cable TV that's hurting from the likes of online streaming (as in the item about Dreamworks and Netflix). Movie studios are beginning to make video digital delivery a serious priority, meaning DVDs will become obsolete that much sooner, according to an article by Ben Fritz that lays out what this trend will mean for the consumer as well as the industry. Because digital delivery is far from standardized and studios are experimenting with many different formats and price points, "people who connect their TVs to the Internet or buy iPads will face a vastly expanded but potentially …

Hearst launches HGTV magazine, its second television-channel-based publication (the first was the very successful Food Network) with a test issue on newsstands Oct. 4. With a cover price of $3.99, the mag's rate base is set for 350,000. Editor in chief is Sara Peterson, former editor of Time Inc.'s Coastal Living. Jeanne Noonan Eckholdt, executive director with Hearst Home Group, will act as publisher during HGTV Magazine's beta phase.