Yachts! Guns! Publishers of mags covering these fields were No. 1 and No. 3 of the top five group publishers with the highest ad-page gains overall in 2011 -- "perhaps not what you expect," writes Greer Jonas. The big winners were, respectively, Interlink Media, whose Power & Motoryachtwas up almost 4% and then sold; and Intermedia Outdoors, whose biggest success last year was with Handguns. American Express Publishing took the No. 2 spot.

Condè Nast just launched Architectural Digest in India -- the second English-language version and ninth global edition of the upscale design mag. This is also the fourth CN title to be published in India, a market the company entered five years ago.

Is Netflix positioning itself as a cable operator? That's what Jeanine Poggi suggests in her report that Netflix is quietly testing pages on its site that "let Netflix users browse shows by TV network" -- among them channels owned by Viacom and Discovery Communications. While "Netflix isn't touting these pages; in fact, it almost appears as though it is trying to hide them," as Poggi writes, "creating a space for networks, comparable to video-on-demand functionality, [that] would put Netflix in closer competition to a cable operator," according to one source in the story.

Will CNN buy Mashable? Talks are probably "ongoing" between the two entities, but an announcement of a purchase is probably not imminent, despite one report to the contrary, writes Staci D. Kramer.

Alternative weekly Chicago Reader is now for sale, and a Dallas firm, Bulkey Capital L.P., has approached potential buyers such as the Chicago Sun-Times. The paper is presently owned by New York investment firm Atalaya Capital Management L.P.

You are there at SXSW: New York Times Executive Editor Jill Abramson did not "talk smack about WSJ and the Post," despite being pressed to do so in her talk with Texas Tribune Editor in Chief and CEO Evan Smith. That's just one of the behind-the-scenes comments by Steve Myers in his excellent live-blog of the discussion, held earlier today. Nothing earth-shattering here, but an interesting discussion of, among other topics, the Times' digital strategy, as in "one story by Amy Harmon that used quick videos that were spread throughout the story, so that readers could meet the characters …

In another example of shelter/women's mags taking advantage of Pinterest (we recall a recent story about Country Living), Meredith's Better Homes and Gardens debuted the contest Pin to Win, in which readers compete for a cash prize by curating a pinboard with images taken from the mag's Web site. There have been 490 entries so far, reports Bill Mickey.

In her first executive shakeup since coming onboard as CEO two months ago, Time Inc.'s Laura Lang has axed two execs and hired consultant Bain & Co., according to minonline's Steve Cohn. One insider sees the latter move as a possible forecast of more layoffs to come, writes Keith Kelly. The two "getting the heave-ho," as Kelly describes it: EVP of consumer marketing Steve Sachs and Corporate CMO Stephanie George,

TV power NBC Universal will present at "The Digital Content NewFront," a two-week series starting April 19 in which mostly digital companies will court advertisers by presenting "web video as an alternative to TV," writes Michael Learmonth. While the NewFront founders like Google, Yahoo and Microsoft "see the series of events as a coming-out party of sorts... NBC Universal has a different agenda: to be seen as a digital-media company, in addition to an owner of broadcast and cable TV networks," according to Learmonth. And CBS may be joining its network rival as well, say "multiple people involved in the …

The latest in man-bites-dog* news: British chef and former reality TV star Jamie Oliver got testy when a journalist asked about his weight gain. And his rep blamed "unflattering photos"! We assume Oliver's current mission -- he "was in Australia to promote his partnership with the government to address obesity" -- along with the nutritional focus of his former U.S. TV show, "Jamie Oliver's Food Revolution," made the question sort of relevant. *Why is this item so amazing? Not to get on a feminist rant or anything -- but have you ever, ever heard before of a male public figure …